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Atrua Expands Asia Presence With Opening Of New Development Center In China


Atrua appoints former Broadcom executive as vice president and general manager of Atrua China

CAMPBELL, Calif. and Shanghai, China, July 10, 2006 - Atrua Technologies, Inc. (, the pioneer and foremost developer of Intelligent Touch Controls™ for mobile devices, announced today the expansion of its global operations with the opening of a new development and support center in Shanghai, China and the appointment of Lunji Qiu as the new vice president and general manager of Atrua China.

The burgeoning market for advanced mobile phone controls has crossed an inflection point with the arrival of phones that offer music, video, location based services, mobile commerce, email, and web browsing capabilities. Atrua’s China office will play a significant role in improving the design and usability of these new devices and will support Atrua’s rapidly growing base of customers in that region. “Nearly all mobile phone manufacturers now require advanced control capabilities like Atrua’s fingerprint sensors and VSense analog touch controls. With Atrua’s new facility located in the world’s epicenter of development and manufacturing, we are poised to lead the market during this rapid growth period,” said Lunji Qiu.

Mr. Qiu has over 15 years of technical leadership in China. Most recently, he was the general manager of Broadcom China, responsible for product development, operations and customer support. Prior to his position at Broadcom, Mr. Qiu was the chief software architect and staff engineer for Motorola’s Singapore Software Center. Mr. Qiu began his career in academia and holds a Ph.D in Electrical and Computer Engineering from the University of Queensland Australia.

Atrua’s China office will accommodate the company’s staff of leading development engineers and experts in the design and integration of biometric sensors and touch controls into mobile phones, PCs, and other electronics devices. With a broad product line of best-in-class fingerprint sensors and analog input devices, Atrua China will also support leading manufacturers in the greater China region.

“Building organizations staffed with top talent is at the core of our global strategy. Atrua’s China facility is our first development and support center outside the US and will play a key role in developing new products, supporting customers and partners, and managing production operations in the region,” said Anthony Gioeli, President and CEO of Atrua. “With his extensive experience in product development, mobile phone integration and developing top-quality technical staff, we are very happy to have Lunji Qiu as the leader of this effort.”

About Atrua Technologies, Inc.
Atrua Technologies, Inc. is the industry’s leading provider of Intelligent Touch Controls, a new class of user input device that improves ease of use and convenience for advanced applications and services on today’s mobile phones, handheld games and other personal electronic devices. Supported by world-class strategic partners and blue chip investors, the company offers the Atrua Wings™ family of fingerprint touch controls and the VSense™ family of analog touch controls. The Wings family utilizes Atrua’s fingerprint sensor and touch processing software to authenticate users and convert finger movements into user commands. With a broad set of device offerings including TouchDiscs™, joysticks, and multi-directional keys, VSense solutions provide a range of options that designers can match to each application’s unique objectives. All of Atrua’s products are designed for the demanding requirements of mobile phone applications. The company’s backers include Blue Run Ventures, (formerly Nokia Venture Partners), Ericsson Venture Partners, and NeoCarta Ventures. For more information please visit

All Atrua product names are trademarks of Atrua Technologies, Inc. All other company and product names are trademarks or registered trademarks of their respective owners.
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