Nestle and General Mills Reduce Sugar and Sodium in Children’s Cereals Outside of U.S.

With health concerns over cereal increasing, Nestle SA and General Mills, who jointly market outside of the United States and Canada, plan to implement a sugar and salt reduction in children’s breakfast cereals.

Nestle SA and General Mills’ joint venture, Cereal Partners Worldwide (CPW), was established in 1990 and markets cereal to over 140 countries outside North America. CPW has become the second largest breakfast cereal producer in the world and is Europe’s leading children’s cereal manufacturer.

According to the Huffington Post, CPW plans to reformulate twenty cereal brands that are targeted toward children and teenagers by 2015. The reformulation will increase whole grains and calcium and will decrease sugar by 24 percent and sodium by 12 percent. Annually, this reformulation will affect 2.5 billion portions of cereal.

“Food’s nutritional value has become increasingly important to consumers around the world, and many companies are responding by creating products that promote better health,” states Shannon Kauffman, Food Chemistry Laboratory Manager at EMSL, a leading national food testing lab. “EMSL Analytical’s experienced staff provides advanced nutritional labeling analysis that complies with food labeling regulations.”

For more information on EMSL’s food testing services, please contact EMSL at (800) 220-3675, email  info@EMSL.com , or visit www.EMSL.com or www.FoodTestingLab.com.

About EMSL Analytical, Inc.
EMSL Analytical is a full service testing company providing quality lab services under the same private ownership since 1981. Including the corporate lab facility in Cinnaminson, NJ, EMSL Analytical operates over thirty laboratories nationwide in the US and Canada. We provide analytical services for environmental, indoor air quality (IAQ), industrial hygiene, forensics and materials science, consumer products, food safety, PCR, pharmaceutical, asbestos, lead, and radiological samples. The company has an extensive list of accreditations from leading organizations, as well as state and federal regulating bodies.

Contact Information

Joseph Frasca

Senior Vice President of Marketing

EMSL Analytical

(1) 1-800-220-3675

jfrasca@emsl.com