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Georgie Summerhayes from Mentally Friendly to speak at the Enterprise Social Media Conference in Sydney on November 8-9, 2012

Seminar will focus on the leading social trends & their application in Australia. Event is at the Four Points Sheraton Darling Harbour Hotel in Sydney, Australia


New York, NY -- Ticonderoga Ventures, Inc. announces that Mentally Friendly will speak at the Social Media Conference in Sydney on November 8-9, 2012 at the Four Points Sheraton Darling Harbour Hotel.

Georgie Summerhayes, Executive Director at Mentally Friendly will cover the leading social trends & their application in Australia including an insight into how successful brands of the future need to be better managers of owned communities focused on niche passions and interests.  Life beyond facebook and how social media is growing up will be a main theme and the focus will be on those brands using data, social, and digital as instruments of immersive engagement rather than the traditional tell to sell model of advertising.    In a world of empowered consumers, brands need to use social to open themselves up to be explored and consequently trusted and advocated.  
We will look at some incredible case studies big and small - from Comm Bank and Coles to Styletread and Bavarian Beer Cafe.
Registration for the event can be found at
Mentally Friendly are an independent award winning digital interactive agency with offices in Sydney and London.  Mentally Friendly are specialists in social, mobile, digital and interactive technology; and focus on ’enabling products’ for their clients.  They have also started several of their own businesses where they have seen an opportunity (The Grand Social, Tractor Design School and Brand Dating.)  Mentally Friendly have many retained and project driven clients such as Westfield, Coles, Schwarzkopf, AH Beard, and Subway; and have won awards for creativity and digital design.
The Social Media Conference is a leading event for the social media and social networking industry.  The convention and expo discusses business and enterprise social networking as well as strategic communications. 
Attending the event are senior social media executives, social networking strategists, ASIAPAC strategic communication experts and individuals from: venture capital, software, mobile, interactive marketing, widgets and other new technologies. 
For more information, please check contact:

Marketing and Logistics Representative
Ticonderoga Ventures, Inc.
Social Media Conference
Tel/Fax: USA +1 (212) 722-1744 ext 79
Media Relations:
Social Networking Watch
Tel: USA +1 (212) 444-1636
This press release may contain forward-looking statements, particularly as related to the business plans of the company, within the meaning of Section 27A of the Securities Act of 1933 and Sections 21E of the Securities Exchange Act of 1934 and are subject to the safe harbor created by these sections. Actual results may differ materially from the company’s expectations and estimates.


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 mentally firendly
 georgie summerhayes
 social media conference

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