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Get Your Target Audience To Read Your Articles and Help Your SEO

Article marketing can really help SEO, but the key is to ensure that you just don’t have anyone reading your articles but the people that you are trying to target.


(York 18 October 2012) Article Marketing often crops up when talking of ways to improve your SEO. If you are writing your articles for a certain type of person, hoping that the people who have the best chance of potentially buying your products or enlisting your services are reading your articles then you are attracting your target audience.

Obviously having lots of people reading you article will do no harm, but what you’re really interested in is having a very specific type of person read your article and visit your website. This is what you need to be aiming for say the article marketing and article submission site, However this is easier said than done.

The article marketers share some tips on how this can be achieved through your articles.

Write articles that are “on topic” for your website: This may seem obvious, but it is surprising how often a person has a website on ballroom dancing, for example, but then he writes articles on rock climbing, or foreign films, or something else that’s unrelated to the topic of his website. In order for the article to draw in the appropriate type of readers, it needs to be written on a topic that is similar to the website that is being linked to in the resource box.If the website is about ballroom dancing, then all of your articles should be related to ballroom dancing. That is one very basic way to be sure that you’re attracting readers who will be interested in what you’re offering at your website.

Do keyword research: The article marketers cannot recommend doing enough keyword research. Keyword research allows you to get  more specific and strategic in attracting certain types of readers. give the example below:
“You have a group of people who you’re trying to attract to your articles and your website–these people are your “target readers” or “target customers”. They are the people who are most likely to be interested in what you have to offer, and therefore most likely to buy what you’re selling, whether that’s services or products.If you can arrange for your article to get into those people’s hands (so to speak), then you’ll get much better results.”

Not many people know that this special group of people has a lot of similarities? They all have similar needs and they do similar searches in Google and the other search engines. By doing keyword research, you can find out what this special group of people is searching for online. You can basically “get inside their heads” and find out what they need, what they’re searching for, what they value, and what would mean something to them.

When you have that information, then you can create content that satisfies those needs of your target readers. The better your content fulfills what your target market is looking for, the more it will end up before their eyes.

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