Essential Marketing Health Check launches as US Small Business Association Says Half of Small Companies Will Fail within 5 Years
A new book The Essential Marketing Health Check looks at how good marketing practice can help small business survive and even prosper in times of financial uncertainty. It is free on Kindle only until October 15th http://www.amazon.com/dp/B008U7U
A new book The Essential Marketing Health Check looks at how good marketing practice can help small business survive and even prosper in times of financial uncertainty. Based on over 20 years of experience at the top of the marketing and advertising industry, this book is packed with helpful tips and strategies for sharpening any marketing strategy.
Given that recent figures from the SBA show that over half the small businesses will not make it through their 5th year, a sound marketing approach such as that described in The Essential Marketing Health Check - is essential for those small businesses who are determined to survive and prosper. The failure rate is still higher for micro businesses and start ups.
The Essential Marketing Health Check - an invaluable source of marketing ideas - is now available FREE for Kindles only until October 15th 2012 it can be downloaded here - http://www.amazon.com/dp/B008U7UI02
In conjunction with the release of The Essential Marketing Health Check , there is also a YouTube video launching the book - http://youtu.be/2uHI6td42S4 - you can watch this FREE by clicking the YouTube link above now.
Unique Free Communication Seminar
Everyone downloading The Essential Marketing Health Check is entitled to take part in a free web presentation on designing effective marketing communication guaranteed to make your sales and marketing messages more effective. Full details are in the book.
Colin Mills began his career in the advertising industry and was privileged to spend over 20 years working with some of the best brands and brains in the marketing business. Brands such as Gillette, Mars, Pepsi and Coke (he worked with all of them) are acknowledged marketing powerhouses and a lot of the techniques they use can be of great use to the small business.
This is not about taking a global company marketing approach and just cutting and pasting it onto a small company that would be disastrous. It is about isolating what great marketing companies do well, and seeing how some of their strategies can be combined with state of the art tools to create a real difference for an internet aware small business.
This is a difference that will make itself felt in higher sales, stronger growth and will help every small business reach its true potential.
Find out more about this at http://www.alljoinedupmarketing.com
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- Colin Mills
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