Karma Sauce to Add Zing to East Coast September Shows

Two new Karma sauces to be unveiled at Brooklyn’s Chile Pepper Fiesta
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Pepper-based sauces and condiments to be showcased at Natural Products Expo


WEBWIRE – Tuesday, September 18, 2012

September 2012 (Pittsford, NY)—The upstate New York-based KARMA SAUCE® COMPANY, creators of a growing line of small-batch artisanal pepper-based sauces and condiments, will hit the road in September to attend two prominent east coast exhibitions dedicated to natural and specialty foods – and to unveil two new products that will be of particular appeal to pepper-sauce fans.

First up is the Natural Products Expo East (www.expoeast.com), set for Sept. 19-22 at the Baltimore Convention Center in Baltimore, MD. Karma Sauce will be represented at Booth 8221 of the event, the East Coast’s largest trade event devoted to the latest in natural, organic and healthy-living products.

The Natural Products Expo East draws 22,000 industry professionals to a show floor featuring 1,500 exhibits of products including natural, organic and functional foods and beverages, as well as supplements, beauty and household innovations.

Next is the Chile Pepper Fiesta (www.bbg.org/chilepepperfiesta), 11am to 6pm Saturday, Sept. 29 at the Brooklyn Botanic Garden in Brooklyn, NY. Each year this popular national event – celebrating its 20th anniversary in 2012 – salutes the cultural of traditional and innovative pepper-based foods with an array of product demos, cooking and craft workshops, and live performances by world-music bands.

The Karma Sauce Company will offer a sneak preview of its newest products at the Chile Pepper Fiesta, in advance of a formal announcement and release later in September.

“As it starts to cool down for autumn in Baltimore and Brooklyn, the Karma Sauce products will bring some zesty heat to these popular shows,” says Gene Olczak, founder and president of The Karma Sauce Company. “We’re thrilled to attend these two events, meet our peers and fans, and share the news of what’s coming up next from the Karma Sauce line.”

About The Karma Sauce Company: Inspired by locavore friends and neighbors in his close-knit Pittsford, NY, community, Gene Olczak created the flagship Karma Sauce® recipe as a personal passion in the summer of 2008. Word-of-mouth acclaim prompted a creative expansion of the line to include four sauces – Good Karma, Bad Karma, Smokey Karma and Curry Karma – as well as Karma Sauce Tomato Kats’up and a popular family of whole-grain mustards. All Karma Sauce products use all-natural, homegrown or regionally obtained ingredients, and are produced exclusively by Olczak in small batches to ensure freshness and quality.
Learn more about The Karma Sauce Company, including a list of Karma Sauce Company retailers and complete product descriptions, at www.karmasauce.com.
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 Karma Sauce
 Brooklyn
 Expo East
 Baltimore
 Chile Pepper Fiesta
Contact Information
Gene Olczak
President
The Karma Sauce Company
Contact via E-mail


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