Las Vegas Convention & Visitors Authority Joins Latin America’s Leading LGBT Marketing Event
Latin America’s leading LGBT marketing event takes place next week in Cancun, Mexico. The organizers - LGBT Confex - today announced the support of their latest Gold Sponsor - Las Vegas Convention and Visitors Authority.
FOR IMMEDIATE RELEASE
Puerto Vallarta, Mexico (OUTNOW) - August 28, 2012 -- One of America’s premier tourism destinations - Las Vegas - today announced it has signed on as a Gold Sponsor of the leading marketing event in Latin America designed to attract tourism from the lesbian, gay, bisexual and transgender (LGBT) market.
The 2nd International Expo & Business LGBT www.mexicoexpolgbt.com event is taking place in Cancun, Mexico from September 6th to 9th - and has attracted some of the most important brands and organizations in the world. The event is organized by specialist conferences and exhibitions company LGBT Confex. www.LGBTconfex.com
Las Vegas Convention and Visitors Authority (LVCVA) has taken a leadership role in the tourism industry to better promote its unique product to the LGBT tourism market.
“Las Vegas has become a destination of choice for the LGBT community,” said Art Jimenez, senior director of leisure sales for the Las Vegas Convention and Visitors Authority. “By supporting the International Expo & Business LGBT event, Las Vegas will continue to generate awareness among this key market.”
Las Vegas is sponsoring a business networking lunch, presenting a conference workshop on the successful strategies the destination is using to target LGBT customers as well as exhibiting at both the B2B trade show and at a consumer expo during the event.
CEO and Founder of LGBT Confex, Ruben Sandoval - whose company is hosting next week’s LGBT expo and conference in Cancun - said that the support of LVCVA was both strategic and much appreciated. "We are working hard to define a new paradigm in the region for LGBT market business development" Sandoval said. "We are so pleased that the team from Las Vegas - a destination that has worked so hard and so effectively - is joining us"
Many organizations are involved in the event - including American Airlines, IBM, American Express, Out & Equal and the world’s leading LGBT marketing organization - Out Now Global.
The 2nd International Expo & Business LGBT is being held at the Convention Center of Hard Rock Hotel Cancun, September 6-9, 2012. The Gala Dinner is being held at the Hard Rock Hotel Cancun on September 8, 2012.
Hyatt Hotel Cancun is another official Partner Hotel for the Expo & Business LGBT, an event which is created and managed by LGBT Confex, Latin America’s leading LGBT conference and Exhibitions Company.
Andres Reyes, Media Manager
Courtney Fitzgerald, PR Manager
ABOUT LAS VEGAS CONVENTION AND VISITORS AUTHORITY: The Las Vegas Convention and Visitors Authority’s mission is to attract visitors by promoting Las Vegas as the world’s most desirable destination for leisure and business travel.
Recognized as a safe, culturally diverse and supportive destination, Las Vegas is on par with San Francisco, New York and Miami Beach in welcoming the LGBT community. Las Vegas was recently ranked the second most popular destination in the United States among gay travelers and with more options than ever before, it’s no surprise that Las Vegas tops the list.
To plan your Las Vegas escape, go to www.VisitLasVegas.com/GayTravel.
ABOUT LGBT CONFEX: Latin America’s leading LGBT conferences and Exhibitions Company is LGBT Confex. www.lgbtconfex.com
Established in 2011, the organization quickly demonstrated its capabilities to put together a professional team with staff who bring many years in event management expertise.
Following the successful event in 2011 International Expo & Business LGBT, LGBT Confex immediately set about arranging the groundwork for this year’s even bigger event in Cancun. www.mexicoexpolgbt.com
Plans have commenced for two events by the organization in 2013 – another in Mexico and one elsewhere in the Latin America region.
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- Ian Johnson
- Out Now
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