Oxnard Hyundai Confirms, Hyundai College Football Programs Expands to Support More Teams and Game-Day Events in 2012
Hyundai Kicks Off 2nd Year As Sponsor of “College Football Live: Hyundai Thursday Night Kickoff” on ESPN
Oxnard Hyundai is excited to confirm, Hyundai backs up the 2012 College Football season by supporting 25 powerhouse programs and bringing 151 on-site events to stadiums across the country. Hyundai’s multi-pronged college football campaign connects the loyalty of Hyundai owners, highlighted by Hyundai’s top automotive ranking in the 2012 Brand Keys Customer Loyalty Index®, with the passion and traditions of college football fans across the nation. For the 2012 year, Hyundai has added 10 new schools to the program, giving even more fans the opportunity to celebrate their alma mater, while experiencing the passion that Hyundai incorporates into its entire range of products.
Headlining Hyundai’s support for college football, Hyundai is back with ESPN’s “College Football Live: Hyundai Thursday Night Kickoff” as the presenting sponsor. Hyundai’s partnership with ESPN includes 12 Thursday night programs beginning September 6th which will run through the end of the season. The campaign message will focus on connecting fans’ passion for their teams to consumers’ passion for Hyundai, and spots will run both pre-show and in-game. The ESPN partnership includes a presence within 25 featured games throughout the season on Thursdays and Saturdays across ESPN/ESPN2/ABC.
Hyundai has established official sponsorship relationships with some of the most historic football programs in the country, with the most loyal and passionate fan bases, to bring vehicle and information displays to games this year. The 25 teams include: Alabama, Arizona, Arizona State, Arkansas, Auburn, Boston College, BYU, Cal Berkeley, Clemson, Connecticut, Florida, Florida State, Georgia, Georgia Tech, Michigan, Ohio State, Oregon, Pittsburgh, South Carolina, Syracuse, Tennessee, Texas, UCLA, Virginia Tech and Wisconsin. From ‘The Swamp’ to ‘The Big House’ and 23 schools in between, fans from all across the country will experience the loyalty and passion that Hyundai breathes into its products, creating a union between college football tradition and Hyundai’s pursuit of excellence.
The campaign continues Hyundai’s tradition of being part of the nation’s most high-profile events and attractions including the Super Bowl and Academy Awards, tapping into cultural experiences that are unique to American consumers. By maintaining involvement with the historic football programs across the nation, Hyundai hopes to tap into the passion and traditions that make college football Saturdays such momentous occasions.
Oxnard Hyundai is a proud member of the Conant Auto Retail Group (CAR Group), which holds a strong reputation among the automotive industry in California, representing such brands as Acura, Ford, Honda, Infiniti, Lincoln and now Hyundai.
Oxnard Hyundai is proud to serve the greater Ventura County. For more information about Oxnard Hyundai call 888-457-2051, visit oxnardhyundai.com, or visit the dealership today at 1601 E. Ventura Blvd, Oxnard, CA 93036.
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