The SEO Benefits of Article Marketing by SubmitYourArticle.com

(York 16 August 2012) For all the recent discussion about the Google’s Penguin and Panda updates, and the misconceptions they created, article marketing remains a valuable if not central part of any SEO and link building strategy say SubmitYourArticle.com.

There are multiple benefits to doing article marketing. The biggest one is the potential increase of search engine ranking for your website for specific keywords associated with your niche. Everyone wants to rank #1 in Google or as close to #1 as they can get for their main keywords. Websites that rank higher in the search engines get more website visitors.

But apart from the SEO benefits, the long-term benefit of submitting articles appearing on different websites is invaluable. So how does this actually work in article marketing?

When people find an article on a site, then they can click the link in the resource box and be taken to the website. So, article marketing increases traffic in two ways;  directly through the articles themselves, and more significantly through search engine searches.

Article submissions are not some sort of underhanded marketing tactic – article submissions simply involve sharing (or syndicating) content legitimately with other sites on the web who wish to publish it.  Press releases work in a similar way, and a whole load of other online content is syndicated too, not just article submissions.

While the search engines don’t see it as a problem if sites contain the same or similar content to other sites, it’s simply not valued as highly as content that’s completely unique to a particular website.

The leading article submission site SubmitYourArticle.com wanted to clarify that article submissions are not some sort of underhanded marketing tactic, “Article submissions simply involve sharing (or syndicating) content legitimately with other sites on the web who wish to publish it.”  Press releases work in a similar way, and a whole load of other online content is syndicated too, not just article submissions.

So search engines do recognize content that appears on a number of different sites, but that doesn’t mean they penalize sites because of it. Syndicated content plays a big part on the web and how the web works (e.g. RSS provides an easy method to spread syndicated content).

The issue of duplicate content is not really to do with syndicated content, and is much more to do with an individual website that has multiple pages all showing the same or very similar information, which is a very different issue – this is viewed more negatively by Google and can be penalized accordingly. The two are often confused state SubmitYourArticle.com

For more information on article marketing, please go to SubmityourArticle.com or read more about article marketing and SEO here www.submityourarticle.com/creative-article-marketing/is-submitting-articles-to-multiple-publishers-ok-with-google/

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Kimberley O’Callaghan

Press Officer

Takanomi Ltd

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