UK Press Release Agency Launches Online Advice Service, ’Best PR Selector’
Launching a new public relations (PR) selection service ‘Best PR Selector’ for entrepreneurs, personalities and businesses from small to multinational - public relations veteran and expert Phil Turtle has released a new video.
With thirty years experience in public relations, Phil Turtle says: “I talk to hundreds of Editors and business owners – both sides constantly tell me of horror stories frequently due to really bad PR agencies and freelances. Many of them would say that the conventional PR agency model is broken”
For entrepreneurs and small businesses, the new Best PR Selector service aims to put them in touch with the right public relations solution for them. Often when budgets are low, in the start up phase, the correct solution might be to find them the right ‘Do It Yourself’ training, or perhaps a freelance public relations professional with relevant experience and sound credentials.
Then for slightly larger or more developed businesses, where there is a limited budget available, the Best PR Selector may help them to outsource elements of the public relations process, once they themselves have learned the basics and are in a position to manage from a position of strength.
For medium size businesses, the new service will advise them of well-matched and vetted freelance PR professionals and alternative ‘Done for You’ services to match their exact needs.
Finally at the large and international company level, Best PR Selector will help companies formulate a PR agency brief, and then recommend well-suited companies that the media judge to be “not broken” and indeed capable of producing successful campaigns for them.
Phil Turtle approaches public relations with a ‘pro-active’ method. Instead of the traditional ‘reactive’ method, where feature articles and press releases are produced and distributed to respond to events such as a product launch, the pro-active method creates opportunities to speak through the press when there is a lack of event-driven news.
The Turtle Consulting Group is made up of a dedicated team of self-employed professionals - all of which work from home from various locations across the globe. Each member of the team has masses of experience in public relations, some as successful, working journalists, others with a long history in working for a variety of public relations companies.
To find out more about Best PR Selector watch the video at http://www.youtube.com/watch?v=NrXhhJ9Y2yI. In the YouTube video, Phil Turtle also explains how the world of PR is broken, and how some companies are falling short of their clients needs and says, “The biggest factor, the one that determines success or failure, comes down to how well we, the PR agency, really know their needs and your business.”
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