HUMMER.com Tops Industry Web Site Study
DETROIT – J.D. Power and Associates named HUMMER.com as the most useful manufacturer web site for new-vehicle shopping in its Manufacturer Web Site Evaluation Study – Wave 2 released yesterday.
HUMMER ranked highest in the study with an index score of 870 on a 1,000-point scale – a 13-point improvement from Wave 1 of the study, which was released in February, 2006.
“HUMMER owners are among the most educated consumers in the market,” said Megan Stooke, HUMMER marketing director. “We recognize the importance of web technology in the consumer purchase process and are determined to stay at the forefront of providing a web site that clearly communicates HUMMER vehicle attributes and improves the customer’s shopping experience.”
According to the study, HUMMER is an example of a site that has established, and continues to utilize, a logical and user-friendly site design and site architecture that connects with visitors. The increased use of vibrant images, demonstrative videos, diagrams and valuable vehicle specifications, as well as a state-of-the-art build tool, nicely articulate the capabilities and benefits of HUMMER vehicles to shoppers.
Whether customers are looking for information about the iconic, unparalled H2 or the new and highly-capable midsize H3, HUMMER.com features a host of informative video and audio assets that demonstrate the features and capabilities of each HUMMER model. One of the site’s more popular features, “Build a HUMMER,” allows potential customers to configure the HUMMER that matches their lifestyle and budget online, and then take that information to their local HUMMER dealer to speed up the vehicle purchase process.
The semi-annual study by J.D. Power and Associates measures the usefulness of manufacturer web sites during the new-vehicle shopping process. New-vehicle shoppers evaluate web sites in four key areas: appearance, speed, navigation, and information/content. More information about J.D. Power and Associates is available at www.jdpower.com
General Motors (NYSE: GM), the world’s largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. More information on GM can be found at www.gm.com.
- Contact Information
- Nick Richards
- HUMMER Communications
- General Motors Corp.
- Contact via E-mail
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.