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Write To Your Audience: Discusses Ways in Which To Connect with Your Readers

Real success in Article Marketing comes down to knowing who you are writing for and remembering that they are people too!


(York, Thursday 31 May 2012) Have you ever felt a little disconnected when you are writing articles for your audience: you don’t know who they are or what their expectations are. Today discusses this fear that every writer experiences and how to turn it around to your advantage when using article marketing.

Let it be known that the feeling of not knowing who your audience is, is not uncommon amongst writers, in fact it is part of the job. In reality if you think about every article, newspaper, book or journal you have ever read, it is highly unlikely that you will have met the author. But still when you have read an article that interests you, you will have connected with the author, despite not knowing anything or even having met them face to face.

So let’s turn this around and think about the writers perspective rather than the readers. states that it doesn’t matter where your audience are, think about what you want to write and how you can use language to connect with them in your writing. It doesn’t actually matter if you don’t get to meet your readers in person.

Articles can still connect with the readers in a real way despite never having met.  To do this, you have to grab your audience’s attention if you want to get your ideas across. At the end of the day, all people want to know is just what applies to them and that is what you have to give to them.

“The best way to grab and hold someone’s attention is to figure out who they are and what they want to know,” goes on to advise.  “Do this by putting yourself in their shoes; it will give you a new perspective.”

The article submission company say, “The key element that allows you to write in a way that engages your reader is to remember who you’re writing for and keep in mind that they are real. It’s so easy to forget about the readers–people can get so focused on Google or demographics that they can forget entirely that their articles are written to serve individual people.”

To learn more about Article Marketing and Article Submission Services, go to or read their blog at


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