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New Service Allows Companies to Capture Web Visitor Contact Details announces a new service whereby through website visitor analysis it is able to answer the age old question of ‘who is looking at my website’ and give the answer in concrete terms with company name, address, phone number and URL


Speaking from Hove earlier today, Henry Newrick, Managing Director of spoke of a revolutionary new service being offered by his company – one which he described as the ‘holy grail of marketing’ – a service that uniquely answers the question “Who is looking at my website”. It addresses a problem that until now has bedevilled business owners namely the contact details of visitors to a website.
This represents a significant breakthrough in lead generation given that up to 99% of web surfers leave without approaching the business even if only to clarify a point.
Once that person has left then the business has lost, possibly forever, an opportunity to engage with the prospect.  Now, for the first time Newrick’s group can identify up to 50% of visitors by providing company name, address, phone number, email and URL. The service is in effect a web traffic analyser. The information can be viewed in real time even while the visitor is still onsite.
Henry Newrick noted that his clients can choose to receive notifications by email or by logging in. Records can also be downloaded as Excel files into a client’s CRM system to allow follow up phone calls and emails.
Newrick said that he’d recently asked a group of business owners what they would be prepared to pay for leads generated by the service offered and responses ranged from £3 (£5) to £10 ($16). There was considerable surprise when he was able to tell the group that for a company getting 50 visitors a day the average cost was less than 20p per visit, and for a company receiving 125 hits it was less than 10p per visitor. Furthermore, he noted that it didn’t matter whether the business was selling calendars or cars the cost per lead was the same.
Henry Newrick also added that, since launching, he has been encouraged by the high level of interest in the service offered. He concluded by saying that the service was aimed solely at businesses selling to other businesses (B2B) and did not identify individuals or provide personal information. For this reason, the service was unsuitable for consumer sites.


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