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Dog Moms and Dads Will Love Pet DNA Jewelry For People From Perpetua Life Jewels™

Perpetua Life Jewels™ announces its pet DNA jewelry for people - the perfect keepsake for dog moms and dads who want to celebrate the beloved pets in their lives.


Davis, CA –Perpetua Life Jewels™ ( announces it’s elegant line of pet DNA jewelry for discerning dog moms and dads.  People who consider their favorite canine part of the family will appreciate these unique necklaces, pendants and bracelets as remembrances of the special relationships they represent. Dr. Joy Halverson – a world-leader in animal DNA research -- created this line of custom-made DNA jewelry. Each piece is created using the dog DNA provided by its owner.

When Dr. Halverson lost her beloved companion, Dustin – a Rhodesian Ridgeback -- in 2004, she decided to find a way to create a remembrance with his DNA. After experimenting for a few years, she discovered a way to create a visible double helix strand and preserve it for posterity.  And so the first piece in the line of Perpetua Life Jewels™ was born.

“We transform your dog’s DNA into a rare jewel,” says Dr. Joy Halverson, inventor of Perpetua Life Jewels™ and CEO of Zoogen, the leading provider of DNA services for companion animals.  “It’s a marvelous way to celebrate your pet’s uniqueness and express the depth of your connection.”

The Perpetua Life Jewels™ pet keepsake jewelry design recreates the famous double-helix pattern and uses real strands of the DNA provided by the owner.  Each piece of the custom dog jewelry for people contains the individual “genetic fingerprint” of a beloved relative, friend or pet.

The necklace, pendant and bracelet designs are available in a variety of sterling silver, gold-plate and 14k gold settings, combined with the helix in a choice of gold, silver, pearl or numerous jewel-tone colors.

In addition to dogs, Life Jewels customers have ordered pendants to memorialize their beloved cats, horses, ferrets, birds, reptiles and people.  The custom keepsake jewelry made with DNA is available for all creatures.

About Perpetua Life Jewels™

Dr. Joy Halverson founded the dog DNA jewelry line in 2004.  She was awarded her DVM and MPVM Veterinary Science degrees from the University of California at Davis, and later became a world-leading scientist in animal DNA research.   Life Jewels are custom-made and guaranteed by Zoogen, the leading provider of DNA services for companion animals. Zoogen provides certification that each Life Jewel contains the submitted DNA, and is signed by Founder Joy Halverson, DVM.

To purchase the custom DNA remembrance jewelry, call: 800.584.2434, e-mail, or visit

To watch a short video about the process of making Perpetua Life Jewels™ real DNA jewelry, or for background about Perpetua Life Jewels™ and Dr. Joy Halvorsen – visit


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