Local Bendigo business marketing advice from a professional
The one common factor to all businesses, especially local Bendigo businesses, is that they have to market themselves in order to make money. While some have a clear and replicatable strategy, many think they are too small for such an approach .
The one common factor to all businesses, especially local Bendigo businesses, is that they have to market themselves in order to make money. While some have a clear and replicatable strategy, many think they are too small for such an approach or simply leave it to chance. Additionally, those that use television and print advertising, are finding they are just not getting the results they once did.
Sandy Hall, Managing Director from Hall of Fame Marketing believes, “. . .local businesses need to remember that the majority of their customers and sales will originate from local members of their community.” According to Sandy, greater emphasis should be made towards identifying and engaging appropriate local opportunities in order to grow new business. While there are many options, an effective campaign will identify and exploit the best opportunities and provide the greatest returns for effort and budget expended.
With this in mind, local Bendigo businesses should not forget existing customers either. “A large portion of any businesses revenue comes from existing or repeat customers, so owners and managers should be mindful not to overlook this demographic in the pursuit of new business,” added Sandy.
Recent expansion and client demand has seen Hall of Fame Marketing include emerging channels for local marketing such as social media, search engine marketing and other online business advertising systems. They believe more businesses will seek this channel to market and connect with customers but few fully understand the process and technical demands to achieve tangible results.
Local Bendigo businesses are going through a significant time of change and the needs and options for local marketing solutions are changing just as fast. Sandy and her team believe that more and more businesses will seek to improve or advance their local marketing results and those that receive professional, experienced advice will experience significantly better results than those that stick with outdated marketing campaigns or attempt a DIY trial and error approach. For many Bendigo businesses, their ability and effectiveness to market locally will determine their future and survivability in light of continuous change.
More about Hall of Fame Marketing
Hall of Fame Marketing Bendigo is a marketing and advertising consultancy firm servicing the communication needs of small to medium sized businesses in Bendigo and Central Victoria. Services include Corporate Image Development, Brand Management, Media Production/Placement for TV/Radio/Press/Outdoor, Website Development & Management, Social Media & SEO, Ecommerce, Public Relations as well as Newsletters & Promotions.
- Contact Information
- Sandy Hall
- Managing Director
- Hall of Fame Marketing
- Contact via E-mail
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