Bendigo marketing set to boom
Online searches for Bendigo business products and services has seen year-on-year growth. Increasingly customers are turning to the internet, in particular the search engines, to find local Bendigo businesses and services.
Online searches for Bendigo business products and services has seen year-on-year growth. Increasingly customers are turning to the internet, in particular the search engines, to find local Bendigo businesses and services. Conversely, few local business have effectively expanded their marketing and advertising to include online. Hall of Fame Marketing, a local Bendigo-based marketing agency and consultancy, see this as boom area for 2012.
“While generic searches for Bendigo have remained strong, some niche areas and terms have seen increases of 100-400% in recent months” says Sandy Hall, Managing Director for Hall of Fame Marketing. She went on to say “it are niche areas and specific markets that attract the highest buyers and best results for local businesses but few fully understand the phenomena and are missing out on this next local gold rush”.
Less-and-less customers and buyers are using traditional classifieds and Yellow Pages to find what they want in Bendigo. Most are using internet search engines to research, contact or buy local products and services. With the added population growth experienced by Bendigo, and the project growth in the coming years, internet marketing will make or break many local businesses. New arrivals especially use the internet to find local products and services, even those short term visitors like those that come to the Bendigo Art Gallery as part of their international events such as the recent Grace Kelly Style Icon or The White Wedding Dress exhibition.
With growing interest in the Central Victoria capital, Bendigo will continue to feature in online searches. Local businesses need to be careful though not to get lost or confused with the Bendigo Bank audience that search their specific products and services according to Hall of Fame Marketing.
“Marketing budgets may not rise for local Bendigo business owners but we will increasingly see more allocation to online marketing campaigns” concluded Sandy.
Combined with local and state initiatives to grow Bendigo as a local and regional hub for business, the marketing and advertising sector is set to boom on the back of this pioneering effort as more owners and managers struggle to understand and adopt internet marketing initiatives and tap into the ever growing market of online buyers.
- Contact Information
- Sandy Hall
- Managing Director
- Hall of Fame Marketing
- Contact via E-mail
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