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Automotive Marketing Conference in Las Vegas Kicks Off Next Month

The Boot Camp experience includes keynote speakers, health & fitness programs, workshops and full exhibit hall


Eatontown, NJ – One of the most talked about automotive marketing conferences, the Automotive Boot Camp, is set to begin in less than a month.  Dealer employees from across the country will convene at the Monte Carlo Hotel in Las Vegas May 15-17 to learn from the industry’s leading speakers, trainers, educators and experts.

The Automotive Boot Camp is a two day marketing and exhibition event that brings dealers up to speed on the latest and most effective Internet marketing strategies, answers critical questions and helps dealers create effective BDC and business processes and provides hands-on demonstrations so attendees can implement what they learned immediately.  In a nutshell, the Automotive Boot Camp provides the needed training and skill development dealers need to run their business in an Internet centric world.

Where Boot Camp really provides value though, is in its course structure.  There will be over 40 workshops and class sessions specifically targeted to the needs of dealers.  Instead of offering restrictive passes based on tiered pricing, a one time conference fee gives dealers access to all areas of the conference, all workshops and the vendor exhibit hall.  Dealers can also take home all of the marketing material that is presented in workshops and participate in morning fitness programs, one is being lead by world renowned athlete Will Cross (

Since the Boot Camp is one of the most information and event packed conference, it is recommended that dealers send more than one person to the conference to take advantage of everything that is offered.  In addition to unlimited access, the conference fee also includes meals for both days.  Group discount pricing for the Monte Carlo hotel at just $59 per night has been secured for Boot Camp attendees. 

With all of the included workshops, events, meals, cocktails, fitness programs and marketing materials offered to attendees, the Boot Camp is one of the ‘best bang for your buck’ marketing conferences available.

Car dealers seeking hands-on training, mentoring, coaching, and assistance with creating the structure, process, and innovative marketing plans should invest in sending key staff to the Automotive Boot Camp. The Boot Camp experience includes keynote speakers, roundtable discussions, workshops, labs, and technology showcases. The programs will be lead by industry leaders, subject matter experts, and leading dealership employees.

The Boot Camp offers classes for dealers just beginning their journey to the digital world as well as workshops, lectures and speakers for dealers that are at the peak of their digital presence and are ready to take it to the next level.

Some of this year’s featured speakers include Ralph Paglia, James Zigeler, JD Rucker, Jerry Thibeau, Brian Pasch, David Page, Glen Garvin, Tracy Myers, Joe Webb, Marc McGurren, Tim Martell, Ben Anderson, Joni Stuker, Egon Smola, Jeff Tirey, Christine Rochelle, Peter Leto (from Google), and AJ LeBlanc.

The Automotive Boot Camp is organized by First Class Educators. For more information, please call Carrie Hemphill at 908.601.6475 or visit
About First Class Educators
First Class Educators (FCE) is a new company created by PCG Digital Marketing, a full service automotive digital marketing agency.  FCE offers high impact digital marketing education, private or partnered events and a variety of consulting opportunities for all industries throughout the US and Canada. 
Featured national events include the Digital Marketing Strategies Conference, Automotive Marketing Boot Camp and PCG Pit Stop.

FCE also offers the Automotive Internet Program, an intense online training program that provides certificates in Digital Marketing and Social Media for dealership employees across the US and Canada as well as private partnered events with top vendors and industry leaders.


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