Mercedes-Benz of Long Beach Confirms, Record March Sales Bring Mercedes-Benz To Highest 1st Quarter Ever
Smart up 135%, Sprinter up 29.5% For the Month; Total MBUSA at 25,508, up 13.1%
April 5, 2012 – Signal Hill, Calif. – Mercedes-Benz of Long Beach is excited to confirm, Mercedes-Benz USA (MBUSA) reported a record March with sales of 23,134 for its
Mercedes-Benz models, a 7.7 % improvement over March 2011 leading to the highest first quarter volume on record with sales of 61,513, up 15.3%.
Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled 25,508, up 13.1%, and for the year-to-date 66,906, up 19.5 %.
Sales for the month of March were led by the C-, E-, and M-Class model lines. The sporty C-Class - the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers - took the lead with sales of 6,342 and the 9th generation E-Class followed with sales of 5,570. MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 4,070 up 45.8% compared to March 2011. Other strong performers were the company’s popular new CLS four-door coupe which saw 242.9% growth and the SLK roadster which increased 179.3% over March 2011. The SLS AMG supercar retailed 123 for the month, up 20.6%.
On a year-to-date basis, top performers again were the C-Class with 18,107 (up 19.2%) the E-Class with 13,873 and the M-Class with 11,480 (up 59.4%).
Amidst rising gas prices, diesel sales increased to 1,601, up 55.6% over the same period last year (1,029) and up 65.4% for the year. On the other end of the spectrum, total AMG sales were 702, up 77.3% versus March 2011 (396) and up 62.2% for the year.
The company’s smart brand continued five consecutive months of sales increases with March sales of 999 vehicles, a 135% jump for the month (compared to the 425 vehicles sold in March 2011). The March volume is the highest on record for smart since MBUSA assumed responsibility in July 2011 and brings the year-to-date volume to 2,264, up 79 percent.
Mercedes-Benz of Long Beach proudly serves the greater Los Angeles and Orange County area.
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As a proud member of the Shelly Automotive Group, Mercedes-Benz proudly serves the greater Los Angeles and Orange County areas including, Compton, Lynwood, Lakewood, Seal Beach, Long Beach, Downey, Bellflower, Carson, Paramount, Signal Hill, South Bay, Buena Park and Fullerton.
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