Irvine BMW Confirms, 328i Takes First Place in Motor Trend Sporty Luxury Sedan Comparison
Eight contenders vie for sport sedan supremacy and BMW comes out on top.
March 22, 2012 – Irvine, Calif. – Irvine BMW is excited to confirm, the BMW 328i Sport Line takes first place out of 8 contenders in Motor Trend’s Sporty Luxury Sedan Comparison.
A total of about three minutes was spent on declaring BMW best in test and best in class.
“This was not just a win for the 328i; it was a massacre. A slaughter. Doomsday. Armageddon. I say this with a straight face: There was no competition. Not only was the BMW’s first-place finish never in question, but I can’t remember a comparison test with such lopsided results,” said Jonny Lieberman of Motor Trend. He added, “Honestly, we had a hard time finding bad things to say.”
The BMW was the fastest car here (0-60 mph in 5.6 seconds and through the quarter in 14.2 at 97.8 mph), beating even the AWD Audi. The 328i rode the best, had the best steering and transmission, is the only car here with start/stop technology, gets a class-leading 36 mpg highway, has the best laid-out interior, is the most comfortable, has an unbelievable navigation screen, and, to top it all off, has the biggest back seat.
Moving from Comfort mode into Sport produced real, actual changes in the vehicle’s behavior, transforming it from a very relaxed cruiser to a sharp-edged canyon carver. And because of the $900 Adaptive M Suspension option (part of the $2500 Sport Line package) there’s still Sport+ to further stiffen the suspension, increase throttle response, and get the eight-speed auto to bang home shifts like a dual-clutch. There’s also an Eco Pro mode that turns down the climate control and throttle response to achieve more efficiency. It even logs and shows you how many extra miles you’re eking out. Long story short, the 328i is four cars in one. Let’s make that four excellent cars in one. Ultimately -- and this cuts right through the heart of the sport sedan segment -- the BMW was without question the most fun to drive.
In full, glaring, retina-searing contrast, this BMW wins this competition because it does everything better than the rest. For now, all the competition can do is head back to their drawing boards.
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