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Email Marketing Reaches Maturity in Brazil

Brazilian entrepreneurs are discovering the growing necessity of having digital marketing tools available in their home country and in their native language of Portuguese.


Brazil is establishing itself each day as one of the fastest growing economies in all the world. The expansion in the realm of digital marketing to not only its national audience but to international audiences is the aim of more and more Brazilian businesses. What many of these aspiring entrepreneurs are discovering, however, is the growing necessity of having digital marketing tools available in their home country and in their native language of Portuguese.

The truth is that many digital marketing service providers are leaving money on the table every day because they donít make an effort to reach consumers in Brazil. The local government has created countless barriers to entry in an effort to protect local businesses through ridiculously high import taxes and laws that require international companies to have a strong local presence, including the hiring of Brazilian residents to manage the business.

These difficulties caused many international digital marketing service providers to pass over Brazil as being too costly to market to. Brazilian businesses that do advertising over the internet, however, can now step up to the plate and compete with the most respected internet marketing companies in the world with the advent of new email marketing services that have been created by Brazilian businesses but have finally reached the same quality and functionality of the largest international competitors.

ďIn addition to making our email marketing services at the same level as our international competitors, we created a Email Marketing 21 ( as a free course on email marketing so that Brazilian business owners can get started the right way without being led astray into the world of spam,Ē are the words of Erico Rocha, one of the co-founders of Klickmail (

With research companies reporting that consumers that purchase from email marketing offers spend as much as 138% more than consumers that donít purchase from email offers, itís becoming one of the most valuable consumer niches in the world for businesses to become active and trusted. The businesses that fail to reach out to Brazilian email consumers are missing a huge opportunity for bigger profits on their bottom lines.


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