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Launch of Latin America’s Leading LGBT Marketing Event

The Latin American region is one of the world’s economic growth centres - and this growth is reflected in today’s announcement of the 2nd Annual International LGBT Business Expo - which is to be held in Cancun, Mexico from September 6 - 9, 2012.


Cancun, Mexico February 21, 2012: It was announced today that the leading marketing event in Latin America specifically focused on the LGBT (lesbian, gay, bisexual and transgender) market is to take place from September 6 - 9, 2012 in Cancun, Mexico.

Mr. Ruben Sandoval, President of the International Expo & Business LGBT, said that he was delighted to bring this industry-leading marketing event to the city of Cancun.

“The International Expo & Business LGBT has now established itself as the leading event focused on LGBT marketing development in Latin America,” Mr. Sandoval said. “Last year we exceeded initial expectations in our first event in Puerto Vallarta and this year in Cancun our sponsors, exhibitors and delegates will all benefit from several new enhancements in our program.”

One factor Mr. Sandoval announced was the introduction of a Business-to-Consumer expo event that will take place on the last day of the trade show. “All our participants are focused on getting the best blend of LGBT market education and business development in place, so it is a logical extension of that concept to open our event to the public on our final day - and we expect large numbers of the Cancun LGBT community will join us at the Expo in September.”

In announcing details for the 2012 event, Mr. Sandoval was pleased to announce several sponsors of the Expo.

“The Cancun Convention and Visitors Bureau (Cancun OVC) is our official partner, the Hyatt Regency is our host hotel and the world’s leading LGBT marketing agency - Out Now Global - is our Premier Sponsor,” Mr. Sandoval said.

Promotions Director at OVC Cancun, Mr. Jorge Tellez, said the Convention and Visitors Bureau of Cancun (OVC) was delighted to be selected as the Host City for this year’s International Business and Expo LGBT.

“Cancun is Mexico’s most popular tourism destination with the LGBT market, and we make every effort to improve and enhance our products and service to this very important market,” Mr. Tellez said. “We will be working with all delegates, exhibitors, sponsors and LGBT visitors to this event to ensure that this is a valuable and worthwhile experience to all attending”.

CEO of Out Now Global, Ian Johnson, said his agency was delighted to support the event.

“In 2012, Out Now celebrates 20 years of defining the ’next level’ in LGBT marketing, and we are most honored to be the Premier Sponsor of this most significant LGBT marketing event in the Latin American region,” Johnson said. “We respect greatly the commitment and care taken by the organizers and are confident that this event will represent a new benchmark in the ongoing development of LGBT marketing right across the Latin American region. Out Now consistently strives to make sure that the needs of LGBT people, no matter where they live, become better understood - and met - by the organizations that serve them.”

Out Now will present the latest findings for the Latin America region from the world’s largest LGBT market research program - the ’Out Now Global LGBT2020 Study’.

The 2nd Annual International Business & Expo LGBT is being held at the “Cancun Center” the Convention Center of the city of Cancun from September 6 - 9, 2012.


This event is one that enjoys significant corporate support from presenters, exhibitors and sponsors including Out Now, Tourism Secretary of Mexico City, Las Vegas Convention and Visitors Bureau, Miami Convention and Visitors Bureau, Greater Fort Lauderdale Gay and Lesbian Chamber of Commerce, American Airlines, Viajes Pacifico, Gay Tours Mexico, GayFriendly Travel, as well as mainstream and gay and lesbian business from Mexico and across the Latin America region.

Details of the event can be found online at and  

Mexico is home to almost 5 million gays and lesbians, who last year earned a total of USD$67 billion in pre-tax income (Source: ’2011 Out Now Global LGBT2020 Study’).

The objective of the International Expo & Business LGBT, Cancun is to be a showcase and business platform for buyers and sellers who drive national and international products and services to the LGBT community.

Among the industry professionals set to attend are service providers such as airlines, hotels, restaurants, cruise ships, car rental agencies, travel operators, travel agents and tourism boards, CVB’s, and leading companies currently serving the global LGBT community - as well as companies interested in leveraging the business opportunities of the LGBT market.

This important event will host business exchanges with the opportunity of having 24 appointments over two days between buyers and sellers nationally and internationally to discuss sale and trade opportunities.

In addition, during this conference there will be seminars for those interested in learning about the tastes and buying tendencies of the LGBT community and new market trends.

Out Now Global undertakes the world’s largest LGBT market research program - the ’Out Now Global LGBT Study’ which in 2012 is underway in eleven languages across 25 countries, including seven in the Latin America region (Argentina, Brazil, Chile, Ecuador, Mexico, Peru, Uruguay). Data from Brazil, Mexico and Argentina is to be presented by Out Now during the Expo in Cancun.

Mexico is home to 4.8 million gay and lesbian adults earning USD$67 billion annually (based on Out Now research using 1993 Yankelovich MONITOR estimates). Brazil is home to 8.7 million gay adults, earning $95.8 billion annually. Argentina is home to 1.8 million gay and lesbian adults earning USD$27 billion annually.

Press Contact: International LGBT Business Expo, Andres Reyes

Research Contact: Ian Johnson, CEO, Out Now,

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About Cancun
Cancun is located in the northern part of the southeastern Mexican state of Quintana Roo. It is Mexico’s number one tourist destination and is known all over the world for its spectacular beaches, unique beauty and breathtaking turquoise waters. Cancun’s shoreline recently underwent a USD$71 million makeover, that featured 1.3 billion gallons of sand to renovate the Hotel Zone’s seashore.

The most popular tourism destination in Mexico and Latin America has also added to its sun, beach, and nightlife, by creating a unique five-day route that will offer visitors a chance to experience adventure and interaction with nature. Cancun and the Treasures of the Caribbean invites travelers to discover the vast natural, cultural and gastronomical cultures of Puerto Morelos, and the four islands of the Mexican Caribbean: Holbox, Isla Mujeres, Contoy and Cozumel.

Cancun is a multifaceted destination that combines nature, historical Mayan Culture, glamour, luxury and world class tourism with the seduction for adventure, the passion for paradisiacal nature and the enchantment of gastronomical magic.

For more information, visit the Cancun Convention and Visitors Bureau website at: 

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