LocalResponse Launches PRO Dashboard for Marketers to Analyze & Respond to Real-Time Consumer Intent
New York, NY, February 15, 2012 - LocalResponse, the platform that helps marketers respond to real-time consumer intent, announces the launch of its analytics and action platform for marketers, PRO Dashboard. Today LocalResponse is also taking all three of its advertising products out of beta to the general public (Direct Response, Intent Retargeting, and the PRO Dashboard), announcing new advertisers, and relaunching its website http://www.localresponse.com.
Direct Response enables marketers and brands to reach consumers on a one-to-one basis in real-time, as a conversation across social media. In a recent campaign, Walgreens used Direct Response to respond to customers in-store to disseminate store promotions, such as flu shots and HALLS coupons. Average click-through-rates for LocalResponse’s Direct Response product are greater than 50%, over 20x other types of direct response marketing. Intent Retargeting allows marketers to deliver mobile display against various real-time intent data points.
LocalResponse is able to serve ads to explicit check-ins, implicit check-ins, competitive check-ins, as well as relevant sentiment. In another campaign, Intuit’s TurboTax uses Intent Retargeting to serve TurboTax banner ads to people that have expressed challenges in doing their taxes on Twitter. Average click-through-rates for LocalResponse’s Intent Retargeting are 1%, 10x what online display averages today.
The PRO Dashboard is one part analytics and one part activation. It is a robust platform that provides real-time analysis for brand’s and brand’s competitor’s consumer foot traffic, intent, and sentiment. LocalResponse PRO gives marketers access to a unique segment of data and allows them to activate immediately with highly contextual and targeted advertising in a few simple clicks.
“This product is really created from client demand. Clients kept telling us our data set was truly unique since we are the first platform to help marketers respond to real-time consumer intent. PRO allows marketers to not only see an aggregated view of location intent data, but to also activate a campaign in real-time”, says LocalResponse President, Kathy Leake.
To date, advertisers that LocalResponse have worked with include Audi, Cadbury-Adams, Coca-Cola, Dell, Estee Lauder, FedEx, General Electric, General Mills, General Motors, H&M, Hersheys, Kmart, Loews, McDonald’s, NBC-Universal, Pepsi, Pizza Hut, Verizon, and Walgreens. LocalResponse is holding a launch event at Soho House in NYC today from 4-6pm to discuss its new products with partners, investors, customers, and media. For more information please email email@example.com.
LocalResponse helps marketers respond to real-time consumer intent. Based in Chelsea NYC, LocalResponse is co-founded by digital advertising pioneers Nihal Mehta (founder ipsh!, sold to Omnicom in 2005 & early investor in Admob), Kathy Leake (co-founder Media6Degrees), and Michael Muse; and is backed by Cava Capital, Vodafone Ventures, Metamorphic Ventures, Extreme Venture Partners, Progress Ventures, Jim Pallotta and others. LocalResponse works with Fortune 500 advertisers such as Audi, Cadbury-Adams, Coca-Cola, Dell, Estee Lauder, FedEx, General Electric, General Mills, General Motors, H&M, Hersheys, Kmart, Loews, McDonald’s, NBC-Universal, Pepsi, Pizza Hut, Verizon, and Walgreens.
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