Adweek names Maxus U.S. Media Agency of the Year
Agency Also Honored by Advertising Age as “Agency to Watch”
NEW YORK — Maxus, the fastest-growing media services agency in the world (RECMA), has been named Adweek magazine’s “U.S. Media Agency of the Year” for the agency’s spectacular performance in 2011.
At the same time, Maxus was also lauded by Advertising Age as part of the magazine’s annual “Agency A-List” by being named an “Agency to Watch.”
Both announcements were made in this week’s issue of each publication.
“Maxus has enjoyed a banner year,” Adweek said in announcing the award. “Along with landing NBCUniversal’s (North American) accounts … Maxus won global duties for S.C. Johnson and Barclays Bank, and expanded its relationship with Bausch + Lomb. Overall, U.S. billings grew from an estimated $900 million in 2010 to $2 billion in 2011, according to figures from Recma.”
In its report, Ad Age wrote: “The firm … hired 150 people in North America and opened offices in Toronto, Los Angeles and Mexico City. It hired Neil Sternberg as its first chief financial officer, and Elizabeth McCune as director-communications planning, both in North America. It also established the region’s first TV buying and digital-trading units.”
“We’re all extremely pleased that the two most important advertising trade publications in America have chosen to honor Maxus with these prestigious awards,” said Maxus Global CEO Kelly Clark. “I want to thank the magazine’s editors and also extend my thanks and congratulations to Maxus North America CEO Louis Jones and his entire team for making these accolades possible.”
Maxus is a global communications agency that helps marketers build profitable relationships between consumers and their brands. We combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a new model powered by creative media thinking and sophisticated, real-time customer data. Our services include communications strategy, digital marketing, direct response media, database management and media planning and buying. We have more than 1,300 people in 50 agencies worldwide, and we’re part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies. GroupM’s scale creates access to the best media opportunities at the best prices.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
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