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Noise Inc. Develops The BRIT Awards 2012 with MasterCard iPhone App

Noise Inc. announces that it has been selected by the prestigious BRIT Awards 2012, with MasterCard, to build the organisation’s first ever iPhone app, that will allow fans to vote directly for the public voted-for categories through their phones.


Noise Inc. Develops The BRIT Awards 2012 with MasterCard iPhone App
BRIT Award Fans to Vote with App for First Time

London, 5th January 2012: – Today digital development company Noise Inc. ( announces that it has been selected by the prestigious BRIT Awards 2012 with MasterCard to build the organisation’s first ever iPhone app, that will allow fans to vote directly for the public voted-for categories through their phones.

The BRIT Awards 2012 with MasterCard iPhone app by Noise Inc. will go live on 12th January as a free download from Apple’s App Store, in time for public voting to begin as soon as the nominations are announced.  It will feature news and competition elements, including allowing voting for nominees in the three award categories of:

  • 10 nominees for British Single (voted for by listeners of Capital FM and users of iTunes);
  • 5 nominees for British Group (supported by BBC Radio 2); and
  • 5 nominees for British Breakthrough (supported by BBC Radio 1).

The BRIT Awards App will also offer chances to win tickets, and provide fans with news updates directly from the Awards and the ability to purchase performance audio from the night of the Awards.
Noise Inc. fast tracked the development of The BRIT Award app, meeting a one month deadline to meet the go live date in conjunction with the Award Nominations announcement at The Savoy Hotel. The project, headed by Noise Inc.’s veteran BRIT School alumni James Coughlan, demonstrates the multi-layered possibility for a major brand to reach its audience through a digital channel. The company worked closely with the BPI, MasterCard and The BRIT Awards to develop the iPhone app.

James Coughlan, Partner with Noise Inc., said: “This marks a first for a major music industry Awards programme to embrace the new technology of apps in its voting system, and Noise Inc. is thrilled to be the partner who could make it possible.”

Maggie Crowe, BRITs Event Director said: “The BRIT Awards with MasterCard is delighted to be able to launch its first ever App.  We want to keep in touch with our fans through their iPhones, with apps, and Noise Inc. has helped us make it possible for them to connect directly with The BRITs to vote and keep up to date with all our latest news.”

MasterCard will also shortly be announcing how consumers can use the app to participate in an exciting new competition, an extension of its highly successful ’Something for the Fans’ campaign for The BRITs in 2011.

Shaun Springer, Head of Brand and Sponsorship at MasterCard UK & Ireland, said, “At MasterCard, we’re always looking for innovative new ways to enable Priceless experiences for fans. This is a great opportunity for us to work with our long-standing partners at The BRITs to drive MasterCard’s social media platform and deepen our engagement with music.

“We’re excited to be involved in this ‘first’ for The BRITs in 2012 and looking forward to unveiling a new competition to capture the imagination of the nation, which will be available through the new app.”

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About Noise Inc.
Noise Inc. design and develop exciting, platform-agnostic apps, games and services for mobile devices. Whatever a clients’ digital ambitions and challenges, Noise Inc. will work with them to turn the opportunity into a reality.
Whether it’s creating and managing amazing content, or providing robust technical builds on everything from iPhones to Augmented Reality, or if you just want smart people, creating smart ideas to make your next marketing campaign exceed your wildest expectations, Noise Inc. are the people to talk to. The company, which combines high end innovative app development with bespoke digital marketing strategy, and is best of breed at both, launched at Midem 2011 with a string of A list stars and global music corporation clients, including Vodafone, Universal Music International and Sony Music, Decca, Defected Records, Ministry of Sound and Richer Sounds.

The brainchild of four execs, Jane Turner, James Coughlan, Kim De Ruiter and Mark White, Noise Inc. combines over 50 years of experience in marketing, brand development and technology.

Jane Turner‘s experience in IP, TV, film, music, publishing and merchandising was gained at WPP, Havas, Mintel and, most recently as global MD of Chorion Ltd.
Working closely with Universal Music, James Coughlan was part of the team that initiated Pixie Lott’s association with Vodafone, a mobile first.

Kim De Ruiter is an award-winning digital music and mobile marketer who was shortlisted in the top 50 leading women in the mobile industry by MEM (Mobile Entertainment Market).

BRIT - British Record Industry Trust
The BRIT (British Record Industry Trust) Awards is organised by the BPI – the British recorded music industry association - which has over 400 record company members large and small who between them account for in excess of 90% of UK recorded music sales.
The BRIT Awards 2012 with MasterCard will be the 32nd BRIT Awards, which has raised more than £13million for The BRIT Trust charity, whose main beneficiaries are the BRIT School for Performing Arts & Technology, Nordoff-Robbins Music Therapy and other selected charities which match the mission criteria.
Over 8,000 young people have been given free education and the opportunity to enter the BRIT School since its opening in 1991 and more than 10,000 children and adults have been helped by the extraordinary music therapy work carried out by Nordoff-Robbins.
The BRITs Committee 2012
The steering group that puts the show together, is made up of: David Joseph, Chairman (Universal Music), Jason Iley (Universal Music), Miles Leonard (EMI), Christian Tattersfield (Warners), Mike Smith (Sony Music), Ben Beardsworth (XL Recordings), Geoff Taylor (BPI) and Maggie Crowe (BRIT Awards Ltd), Adrian Carter (BRIT Awards Ltd), Mark Fletcher (BPI), John Kaye Cooper (ITV), Suzi Aplin (BRITs TV Exec Producer), Craig Gledhill (BRITs TV Producer), Stuart Bell/Richard Dawes (DawBell PR)
About MasterCard
MasterCard (NYSE: MA) is a global payments and technology company.  It operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities - such as shopping, travelling, running a business and managing finances  - easier, more secure and more efficient for everyone. Learn more at or follow us on Twitter @mastercardnews



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