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Irvine MINI Confirms, MINI Launches the Next Wave of In-Car Entertainment with MOG

BMW and MOG announced availability of MOG’s award winning on-demand music service in all 2011 BMW vehicles equipped with the BMW Apps and MINI Connected option in the US.


November 29, 2011 – Irvine, Calif. – Irvine MINI is excited to confirm, MOG, an award winning music service, is now available in MINI vehicles.
This is the first integration of an on-demand music service in the MINI, transforming the way music fans listen to music on the road and expanding the number of places music lovers can enjoy the ultimate music listening experience.
“This partnership with MOG is another wonderful step for BMW Apps,” said Darren Richie, General Manager.  “People listen to music while driving more than anywhere else and this music service will make it easier for drivers to enjoy the music that they love.”
MOG allows users to store their MOG music on their phone, enabling access to their favorite titles even when a data connection is not available. To help them find music MOG offers patent-pending “MOG Mobius” music discovery engine, which enables users to switch between true “artist only” radio or a full mix of similar artists.
To enable the MOG on-demand service in the vehicle, BMW customers will need to become MOG Primo subscribers and use version or later of the MOG iPhone app. Additional information and Getting Started guides are available at Customers can go to to sign up for MOG Primo plans.

MOG offers a $9.99 per month MOG Primo subscription plan, which provides subscribers with access to MOG for unlimited, on-demand listening access online at, through the MOG app on iPhone and Android phones, through compatible CE devices from major manufacturers such as Boxee, Roku, Sonos, Squeezbox, LG, and Samsung, all via a single MOG account.

For more information about Irvine MINI, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at

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As a proud member of the Shelly Automotive Group and one of the largest MINI centers on the West Coast, Irvine MINI loyally serves Orange County -including Aliso Viejo, Anaheim, Balboa, Brea, Buena Park, Costa Mesa, Corona.
Del Mar, Coto de Caza, Cypress, Dana Point, Dove Canyon, Foothill Ranch, Fountain Valley, Fullerton, Garden Grove, Huntington Beach, Irvine, Ladera Ranch, Laguna Beach, Laguna Hills, Laguna Niguel, Laguna Woods, La Habra, La Palma, Lake Forest, Los Alamitos, Mission Viejo, Monarch Beach, Newport Beach, Newport Coast, Orange, Placentia, Portola Hills, Rancho Santa Margarita, San Clemente, San Juan Capistrano, Santa Ana, Seal Beach, Stanton, Trabuco Canyon, Tustin, Villa Park, Westminster and Yorba Linda.


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