NetBooster and TradeDoubler announce strategic partnership in online marketing
TradeDoubler and NetBooster, two leaders in online marketing, today announced the transfer of TradeDoubler’s assets in search to NetBooster and a strategic partnership in online marketing.
TradeDoubler’s search business manages search engine marketing (sponsored links) and search engine optimization on behalf of clients in over 20 countries, including GAP Europe, NET-A-PORTER, Interflora, and Tempur. The agreement involves the transfer of all the search employees in six European countries from TradeDoubler to NetBooster and is expected to be completed before year-end 2011.
Under the agreement NetBooster becomes the preferred search marketing partner for TradeDoubler for both paid search and organic search optimisation while TradeDoubler becomes the preferred partner for NetBooster for services in performance marketing, such as affiliate network, campaigns and technology solutions. By enhancing both companies’ offering, the strategic partnership will provide new and existing customers with a broader geographical footprint in and beyond Europe and greater depth of expertise in digital marketing and e-commerce.
“In line with our overall strategy the partnership will allow us to further sharpen the focus on our core business, performance based marketing. We will strengthen our leading position and this will help us deliver profitable and scalable growth in this area ”, says CEO Urban Gillström. “Our search clients as well as our employees will benefit from transferring to NetBooster where search is core to their business and NetBooster already has a leading position"
The partnership provides NetBooster with a central London presence through which to facilitate its continued growth. In addition, the partnership fully complements the wider group’s reputation for delivering excellence in search through Guava, the pan European integrated digital agency of which NetBooster owns the majority stake. The Guava brand, which represents clients such as Accor, Direct Line, Churchill and Argos in the UK, will remain unchanged. As a result of the partnership NetBooster group would then sit in the top ten UK Search agencies by income from Search according to the 2011 NMA league table.
“NetBooster’s acquiring of the assets of TradeDoubler’s Search Business and the formation of the partnership creates a win-win for TradeDoubler’s search customers as they maintain existing account management relationships while benefitting from the increased power that a larger search marketing company offers,” said Raphaël Zier, CEO of NetBooster. “NetBooster will now also be able to provide our customers with even greater expertise in performance marketing through TradeDoubler’s leadership in this space within Europe, as well as aiding our strategic growth.”
Founded in 1998, NetBooster is an independent group of specialist digital marketing agencies, working together to deliver innovative services to 24 countries across the globe. NetBooster is a pioneer of the digital marketing industry, developing and evolving its range of online services including; Search Engine Optimisation, Pay-Per-Click Advertising, Display Advertising, Affiliate Marketing, Website Development, Analytics Consultancy, Social Media Marketing and specialist Facebook Marketing Services.
NetBooster, with its head office located in Paris, also has offices in Spain, Italy, Germany, Finland, China, the Philippines and Brazil. NetBooster also holds a majority share in Guava Group A/S, extending its reach to Denmark, Sweden and the United Kingdom. NetBooster is a recognised leader in the international arena and sales exceeding €31 million for the 2009 fiscal year, the Group is highly committed to growth and innovation. NetBooster’s success is re-affirmed by the financial results for 2010, showing that sales have increased by 45% to €45.1 million and gross profit has increased by 52% to €22.8 million.
Managed by Raphael Zier, it carries the OSEO-ANVAR seal of approval as an “Innovative Business” and thus its shares are eligible for FCPIs (French Mutual funds). Shares in NETBOOSTER trade on the Alternext Paris market of NYSE Euronext.
TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler’s products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique global reach spanning 18 countries in Europe. With a breadth of expertise across multiple industry sectors and a network of more than 138,000 publishers, TradeDoubler helps deliver results for over 2000 advertisers including a mix of local and international companies such as Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange. Please visit www.tradedoubler.com for further information.
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