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Changes in Google Algorithm make Business SEO critical for online success

Many Business owners of how important ranking well in search engines is to business success. With consumers flocking to mobile search and social media, their use of search engines rather than phone books and word of mouth is growing rapidly.


Site Stresses Need for Increased Awareness of the Necessity of Business SEO
October 21, 2011 -- The website has reported that the need for companies to incorporate SEO (Search Engine Optimisation) into its promotional strategy has never been greater, given recent changes in how Google ranks sites and the competitive nature of the current internet marketplace. The site was launched to help consult businesses on the best manner in which to integrate the marketing goals, branding image and type of industry of any business with search engine optimization tactics designed to find the company’s audience online.

Changes in Google mean effective SEO is now critical for new business websites
Most companies are not aware how quickly search engine algorithms and other online changes have impacted the types of results presented when searching for businesses online.  There have been dramatic shifts in recent months, following the adjustments made by Google in its most recent “Panda” software revision. The search engineer, at Business SEO advises the way the search engine ranks sites has changed in several respects, so sites that were created or designed based on the older, pre-Panda formula will likely not appear as high in search engine position for their chosen keywords. “Even when designing new sites from scratch, if the coding is based on older concepts, the ranking of the webpage is probably going to suffer, which will affect the company’s bottom line,” says the search engineer Dallas McMillan.
For example, many designers created sites using a marketing method of promotion involving linking to the site through submitting promotional information to article directories on the web. But the latest changes at Google, appear to weigh article directories far less than in the past, causing the ranking of the site those articles link to drop. Business SEO tries to educate business owners on how to get the best online results for their business by educating the reader as to ways in which good and updated SEO can be employed to bring more customers or clients to a business based on its prominent web presence. For those who prefer to watch than read it also provides educational videos on Business SEO. It also provides professional, direct web design and business SEO services for those companies choosing to outsource a solution to their online needs.
The importance of the creation or makeover of a modern site is to generate a site that attracts targeted visitors and offers them a better user experience as a site visitor than competing resources on the web. Providing such a unique and compelling experience is becoming the new UMP of business. hopes its advancement of business SEO methodologies will catch on with companies and lead to better designed sites that are more responsive to the concerns of web visitors. Internet observers feel the time of the “SEO makeover” has indeed arrived, and that business owners need to review their current sites and incorporate Business SEO principles to ensure they have continued prosperity as the world’s economy shifts increasingly online.


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