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Mercedes-Benz of Long Beach Confirms, Mercedes-Benz Inks Naming Rights Deal for Louisiana Superdome

Mercedes-Benz USA and its three-pointed star are setting roots down at the Louisiana Superdome


October 11, 2011 – Signal Hill, Calif. – Mercedes-Benz of Long Beach is excited to confirm, Mercedes-Benz signs a 10-year agreement that provides official naming rights among other sponsorship benefits including being named the Official and Exclusive vehicle of the NFL’s Saints.

The newly named Mercedes-Benz Superdome is playing host to several upcoming premier events including 2012 Men’s Final Four and BCS Championship Game in addition to the 2013 Super Bowl.

"The Mercedes-Benz brand represents the very best in its industry and is a perfect fit for the superdome, said Bob Milner, General Manager.  “It will be exciting to see the partnership grow over the next 10 years.”

This is the first naming rights deal in the U.S. for the luxury car maker and also for the legendary New Orleans sports and exhibition stadium, which recently completed a six-year $336 million renovation project that is positioning the stadium as a premier destination for major events for years to come.

The undisclosed cost of the 10-year agreement has many benefits and opportunities for Mercedes-Benz including branding and signage throughout and nearby the newly named Mercedes-Benz Superdome.  In addition, the Saints print and online publications will feature Mercedes-Benz content and advertising and the Company will have access to Saints coaches and players for special events and promotions.  Mercedes-Benz plans to leverage its access to many of the events to create unique programs such as customer and fan appreciation activities.

Mercedes-Benz of Long Beach proudly serves the greater Los Angeles and Orange County area.

For more information about Mercedes-Benz of Long Beach, call 562-988-8300 or visit Don’t forget to become a fan of Mercedes-Benz of Long Beach on Facebook (, and become a follower of Mercedes-Benz of Long Beach on Twitter (


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 Louisiana Superdome
 Naming Rights

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