Using Mobile Technologies to Beat the Economic Downturn, Preston’s Pinnacle KBB Ramps up New Media
The well-known fitted interiors retailer Pinnacle Kitchens, Bedrooms and Bathrooms has ramped up its online marketing efforts as part of a geo-targeted push to drive new consumers from Preston and Chorley to their showrooms to beat the down-turn.
The well-known fitted interiors retailer Pinnacle Kitchens, Bedrooms and Bathrooms has recently ramped up its online marketing efforts as part of a geo-targeted push to drive new consumers from Preston and Chorley to their showrooms. Pinnacle KBB has operated in the locality for many years and has a reputation for premium products and good customer service.
This geo-targeted push relies upon Google’s PPC segmentation features, allowing for competitive targeting in specific regions across Preston and the wider area.
With the continued support of their digital marketing partner, Pinnacle KBB has recognized the surge in mobile browsing and has launched campaigns that target mobile devices and tablets to help catch commuter traffic and casual browsers.
Stuart Heyes, Managing Director of Pinnacle KBB stated that:
“We continue to see reports illustrating that mobile traffic now accounts for some 10% of all web traffic in the UK and this is rising year on year. Traditional online methods are becoming increasingly competitive, but the mobile marketing space is still growing. So we thought that this would be an excellent time to try it out”
So far, in-store visits have increased with many of these new visits comprising people from the locality. Analysis of their performance so far has demonstrated that people, who visit their website first as a result of this marketing push, are twice as likely to make a purchase when they make an in-store visit.
“Statistics like this cannot be undervalued, having spied this opportunity and to see it produce such great results is encouraging. We intend to maximize the results from these campaigns in future through specific targeting with a greater emphasis on location. With our new ranges of German Kitchens arriving, we’re sure to make their presence felt” stated Mr Heyes.
Pinnacle KBB continues to strengthen its digital marketing activity to support their plans for continued growth.
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About Pinnacle KBB:
Pinnacle KBB has been operating locally in Preston for years. They plan and deliver fitted kitchens, bespoke bedrooms and designer bathrooms across both Preston and Chorley, retaining an eye for quality. Offering bespoke, designer fittings has seen Pinnacle KBB build a reputation for their attention to detail and their friendly service staff.
For further information visit:
- Contact Information
- Stuart Heyes
- Managing Director
- Breakthru Media Ltd
- (44) (0)1772 611 944
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