Hearst Magazines International Launches Esquire In The Philippines Starting With The October Issue
NEW YORK – Hearst Magazines International, a unit of Hearst Corporation, today announced the launch of Esquire in the Philippines, marking the 23rd edition of the general-interest lifestyle magazine for sophisticated men. Esquire Philippines will be published in partnership with Summit Media starting with the October issue, on newsstands today.
The most honored monthly magazine in America, Esquire defines, reflects and celebrates what it means to be a man in contemporary culture. The magazine is published in 12 languages and distributed in 42 countries, having most recently launched in Malaysia in March 2011.
“The Esquire brand has been very successful around the world and we’re pleased to be partnering with Summit Media to launch an edition in the Philippines,” said Duncan Edwards, president and CEO of Hearst Magazines International.
Required reading for the man who is intellectually curious and socially aware, Esquire speaks to the scope and diversity of his passions with spirited storytelling, superb style and a tonic splash of irreverent humor. Celebrated for its strong literary tradition, Esquire offers pieces on diverse topics—from politics and health to fashion and the arts.
“Esquire Philippines will stand for uncompromising journalism, superb storytelling and thought-provoking imagery,” said Erwin Romulo, editor in chief of Esquire Philippines.
The magazine will be published in English with an initial print run of 15,000 copies and a cover price of PhP 195.
About Hearst Magazines International
As the largest U.S. publisher of magazines worldwide, Hearst Magazines International, a unit of Hearst Corporation, publishes more than 300 editions for distribution in more than 100 countries. Major titles include powerful brand equities like Cosmopolitan and ELLE, both international super-brands with more editions than any other women’s magazines in the world; ELLE DÉCOR, Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics and Seventeen. In addition, Hearst Magazines International publishes other titles through joint ventures, including Men’s Health and Runner’s World in the U.K., Grazia and Madison in Australia, and The Robb Report in Russia and China. In Great Britain, a wholly-owned subsidiary, Hearst Magazines UK, publishes 23 magazines and 22 digital assets. Hearst Magazines publishes 20 titles in the U.S.
About Summit Media
Summit Media is the largest magazine publishing company in the Philippines, with 22 titles under its belt to cater to individuals with different lifestyles, attitudes, and passions: Candy, Cosmopolitan, Disney’s Princess, Entrepreneur, FHM, Good Housekeeping, Martha Stewart Weddings, Men’s Health, K-Zone, OK!, Playhouse Disney, Preview, Real Living, Smart Parenting, Top Gear, Total Girl, Town & Country, Women’s Health, YES!, YUMMY, Runner’s World and, now, Esquire. Summit Media, for the fifth year in a row topped the nationwide TNS-Trends Newsstand Survey conducted in 2010. Summit Media titles led in all their respective categories, making Summit Media the leading consumer magazine publisher in the Philippines not just in terms of number of titles and advertising sales, but in circulation per category as well. By creating magazines that are relevant, affordable, and of world-class standards, Summit Media has changed the way Filipinos read.
Esquire (www.esquire.com), published by Hearst Magazines, is the most-honored monthly magazine in America. Over the past 14 years, it has won a total of 15 National Magazine Awards. Its website and e-reader applications have been similarly honored—Esquire won the first-ever National Magazine Award for iPad applications. In addition to its U.S. flagship, Esquire publishes 22 editions around the world. With its acquisition of Lagardère SCA’s 100 titles in 14 countries outside of France, Hearst Magazines now publishes more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is the largest publisher of monthly magazines in the U.S. (ABC 2011) and reaches 87 million adults (Spring 2011 MRI).
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