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HP Introduces World’s Most Versatile and Productive Digital Label Press


HP Indigo Digital Presses continue to lead the market for premium-quality color labels and packaging


HP today announced the industry’s most versatile and productive digital label press, the HP Indigo WS6600 Digital Press, which is capable of printing more than 40 linear meters per minute in full color and features a new in-line priming unit.

Other features for improved productivity include an improved white ink option and new solutions from partners for managing the complete digital production of labels and packaging.

HP also introduced the industry’s most productive entry-level solution for digital labels, the HP Indigo WS4600 Digital Press, with an option for full-color throughput of more than 21 linear meters per minute. Both the WS6600 and WS4600 deliver higher throughput via a new Enhanced Productivity Mode developed by HP.(1)

“With the Indigo WS6600, we can produce jobs of over 10,000 linear meters with the outstanding quality that our customers are demanding, and still deliver fast turnaround,” said Roger Gehrke, executive manager of Digital Printing at beta user RAKO ETIKETTEN in Wizhave, Germany.

Participants in a blind-test packaging industry label sample evaluation said they preferred HP Indigo print quality over flexography by a four-to-one margin.(2)

“There is increasing demand among top global brands to produce color labels and shrink sleeves on HP Indigo presses, based on their superior quality and rich color,” said Alon Bar-Shany, vice president and general manager, Indigo division, HP. “Now with the new productivity enhancements, our customers can use Indigo presses to achieve this level of color quality on almost any job length.”

HP is showcasing the new digital presses and solutions during Labelexpo Europe, the label and packaging industry’s largest conference.

Both the WS6600 and the WS4600 are available now. Many of the new options are planned to be available early next year as upgrade features for the HP Indigo WS6000 and ws4500 to protect and extend customer investments.

Take-back and recycling program expanded

HP also announced that its HP Indigo ink cartridge and imaging oil take-back and recycling program is now available in the Netherlands, Belgium and Luxembourg, and is open to all HP Indigo customers in those countries. This convenient service, available at no additional cost, can be requested through the MyHPIndigo customer portal.

Leading the industry with a better brand experience

HP Indigo presses offer an all-digital production method that requires little in the way of make-ready, start-up time or minimum run-length requirements. This can help create greater shelf impact and increase customer profit through reduced waste and obsolescence, streamlined multi-SKU marketing and versioning, and faster implementation of new designs. HP Indigo’s proven and unparalleled liquid electrophotographic printing process meets top brands’ uncompromising demands for top-quality printing and packaging shelf appeal.

HP offers flexible financing solutions for customers deploying the latest HP digital printing technology through HP Financial Services, the company’s leasing and life cycle asset management services division. An HP Financial Services representative is onsite at Labelexpo to provide details of applicable offers. Information also is available at

More information about HP Indigo label and packaging solutions is available at and through the HP Graphic Arts Twitter feed,

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at

(1) Compared to the HP Indigo WS6000 and WS4000 series presses printing at four-color speed.

(2) Survey of 229 visitors to the PACK EXPO tradeshow Brand Zone exhibit, November 2010.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations, including execution of growth strategies, transformation initiatives and restructuring plans; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP’s businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP’s intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; expectations and assumptions relating to the execution and timing of growth strategies, transformation initiatives and restructuring plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2011 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2010. HP assumes no obligation and does not intend to update these forward-looking statements.


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