Deliver Your News to the World Gets a Facelift


For Immediate Release
Cynthia Mitchell
Interstate Batteries
972-455-6947 Gets a Facelift

Dallas - May 2, 2006 – today announces it’s new look.

Have you visited lately?

If not, then you haven’t seen the new face of
Check it out!

The goal of the re-design was to produce a new, fresh and user-friendly site while still keeping the established Interstate look that we’re recognized for. We are famous for our automotive batteries, but not so known is the thousands of batteries that are sold via for everyday items like camcorders, cordless phones, digital cameras, security systems and more. Having an exhaustive catalog of batteries could make finding a specific battery difficult. Through past customer experience the new site added search and navigation functions to make shopping simpler.
“While re-designing our new web site, we asked our customers to participate. The result is a design with a crisp, clean look that is easy to use,” said Harold Ferrari, Senior Manager of E-Commerce for Interstate Batteries.

Some of the new features you’ll notice are:
•A shop-by-category page to make web shopping easier and faster
•A global top-navigation menu for easier navigation throughout the site
•Care Tips, Glossary and Testimonial sections to educate customers
•Updated automotive search to include newer car models
•Prominent Dealer Locator to make finding a store more convenient

And we’re constantly adding more features, so check back often for more great enhancements.

We’re excited about the launch of the new-look We’ve nearly doubled our web sales this fiscal year. And now, we’re looking forward to lots of attention and traffic to the site and the resulting increase in battery sales on the web.

As part of the celebration, we’re offering FREE SHIPPING on all orders for the entire month of May. Simply use coupon code NEWLOOK. Save some money on your order today!

About Interstate Batteries
Interstate Batteries is best known for it’s high quality automotive batteries through it’s longest running sponsorship in Nascar of the #18 Interstate Batteries stock car. A lesser known fact is that Interstate sales more than automotive batteries it sells “Every Battery For Every Need.” While Interstate Batteries has been operating since 1952 their ecommerce site is much younger as it opened in 2000. The web site has experienced tremendous success in its few years of operation and with the re-design is expecting even more.


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