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TNS Appoints Martin Lambie-Nairn as its First Creative Director


Lambie-Nairn joins TNS in July

London - TNS, the world’s largest custom research company, today announced the appointment of Martin Lambie-Nairn as Creative Director.

Lambie-Nairn joins TNS in July and will focus on improving the look and feel of TNS deliverables and will be directly involved in client work and pitches. He will also work with local managements to develop creative capabilities throughout the network and with Global Marketing Director, Tim Isaac, on the TNS brand identity.

“I’m thrilled that Martin is joining us. I have long admired his work and his ability to drive creative standards higher and we share a common passion to see creativity at the heart of strategic work,” said Eric Salama, TNS CEO. He continued, “Whenever we really demonstrate our creativity with our clients, they respond extremely positively and we want to embed a creative approach into all of our client work. Martin will be a major catalyst in accelerating this process.”

Martin Lambie-Nairn said, “My approach has always been to make the complex simple, and fulfil commercial imperatives through outstanding creativity. I am very excited to be joining TNS and believe that there is fantastic opportunity to boost success by placing creativity at the heart of the business.”

TNS is focused on delivering insights in a highly creative way. Key programmes recently launched, include Digital Life ( and Mobile Life ( which feature visually compelling infographics that encourage clients to spend more time interrogating the findings and understanding the behaviour and attitudes of their target consumers.


About Martin Lambie-Nairn
Martin Lambie-Nairn formed his first design agency in 1976, and has gone on to become recognised as one of the foremost designers of his generation in broadcast branding around the world. Lambie-Nairn’s re-branding of the BBC won every prestigious award in design and broadcasting, both in the UK and the USA. His agency diversified from this core expertise into a number of different sectors from banking and insurance to retail and telecoms and was sold to WPP in 1999. The naming and branding of O2, now owned by Telefonica, has helped make it one of the most successful mobile phone brands in the world. Martin has worked in hugely diverse cultures from Norway and Belgium to Portugal; from Russia and the Middle East to the USA. He holds numerous industry and creative awards and is a past President of D&AD.

About TNS
TNS is the global leader in custom market research delivering actionable insights and research-based business advice to clients around the globe so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specializing in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 80 countries, TNS is dedicated to discovering growth opportunities for its clients in an ever-changing world. Through its pioneering and innovative culture, TNS understands the latest marketing challenges and research techniques, being the first to discover and solve new marketing issues for clients.

DISCOVER – A changing world: New territories, new media, new opportunities.

TNS is part of Kantar, one of the world’s largest insight, information and consultancy networks.

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About Kantar
Kantar is one of the world’s largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

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