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LeadMedia Group lists on NYSE Alternext


Paris – NYSE Euronext today announced the listing on NYSE Alternext in Paris of LeadMedia, a company specialized in online performance marketing.

Founded in 2008, LeadMedia offers online marketing services for the acquisition and retention of customers and prospects. With a portfolio of innovative proprietary technologies and a team of 115 specialists in France and Brazil, LeadMedia Group has developed real know-how in “performance marketing”, generating qualified contacts and loyalty solutions. It has four subsidiaries: R-Advertising and Score-MD in France, MediaFactory and BuscaDescontos in Brazil.

LeadMedia (ticker code: ALLMG) was listed through the admission to trading of 2,557,788 existing shares and 1,785,715 new shares issued under a Global Offering[1], including full exercise of the extension clause and partial exercise of the over-allotment option. The Global Offering raised a total of €12.5 million.

The admission and issue price of LeadMedia shares was set at €7.00. Market capitalization stood at €30.8 million on the day of listing.

“We welcome the listing of LeadMedia, a key player in online marketing,” said Ronald Kent, Group Executive Vice President and Head of International Listings at NYSE Euronext, adding “For LeadMedia and other companies in this fast-growing sector, NYSE Alternext is an excellent vector for accelerating growth and raising visibility.”

Stéphane Darracq, Chairman and CEO of LeadMedia, said “We are delighted with the success of our listing. Funds raised will finance our growth and the continued deployment of our strategy, allowing us to participate in the fast-growing Brazilian economy while pursuing a policy based on innovation. I would like to take this opportunity to thank our historic shareholder Truffle Capital for its continued confidence. I would also like to thank all our new shareholders, our employees and our partners, who have placed their trust in us and are joining us as we grow. Like us, they have been drawn to and won over by Brazil - a market that offers outstanding scope for growth and value creation. Our aim is to become a major contributor to this country’s shift to online performance marketing.”

In six years, €2.4 billion has been raised on NYSE Alternext, half through secondary issues, by 169 companies from countries including Belgium, Canada, China, France, Italy, Luxembourg, the Netherlands, Spain, the UK and the US. Their market capitalization totals €5.6 billion.


[1] The Global Offering was made up of an Open Price Public Offering and a Global Placement with institutional investors in France and other countries.

About NYSE Euronext
NYSE Euronext (NYX) is a leading global operator of financial markets and provider of innovative trading technologies. The company’s exchanges in Europe and the United States trade equities, futures, options, fixed-income and exchange-traded products. With approximately 8,000 listed issues (excluding European Structured Products), NYSE Euronext’s equities markets – the New York Stock Exchange, NYSE Euronext, NYSE Amex, NYSE Alternext and NYSE Arca – represent one-third of the world’s equities trading, the most liquidity of any global exchange group. NYSE Euronext also operates NYSE Liffe, one of the leading European derivatives businesses and the world’s second-largest derivatives business by value of trading. The company offers comprehensive commercial technology, connectivity and market data products and services through NYSE Technologies. NYSE Euronext is in the S&P 500 index, and is the only exchange operator in the Fortune 500. For more information, please visit:

About LeadMedia Group
Founded in 2008, LeadMedia Group is a major player in online performance marketing, specializing in the acquisition and retention of customers and prospects on the Internet. With a portfolio of innovative proprietary technologies and a team of 115 specialists, it has developed a wealth of know-how in “performance marketing”, generating qualified contacts and loyalty solutions. LeadMedia Group operates in France and Brazil, and in 2010 generated pro forma consolidated sales of €13.7 million, 100% higher than in 2009. It was awarded the “innovative business” label by France’s Oseo in March 2011.


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