Mercedes-Benz scores top marks in customer satisfaction study
Stuttgart/Germany, Mercedes-Benz customers are the most satisfied. The proof comes with the results of the latest J.D. Power Vehicle Ownership Satisfaction Study (VOSSSM) Germany, undertaken by the world-renowned market research organisation J.D. Power and Associates into the satisfaction of car buyers.
The Mercedes-Benz C-, Mercedes-Benz E- and Mercedes-Benz M-Class each scored the best marks in their respective segments. In the category Service Satisfaction, the three-pointed star also once again secured first place among the premium brands. In addition, the E-Class has won silver in the editorial awards presented by the German magazine AUTO TEST, based on more than 500 tests and pre-purchase consultations.
The strengths and weaknesses of a car are best shown in its day-to-day running. This realisation lies behind the J.D. Power 2011 Vehicle Ownership Satisfaction Study (VOSSSM), a far-reaching survey of how satisfied car owners are with their vehicles. The results appear as a list that ranks more than 100 models from 28 manufacturers in eight categories. The current study shows Mercedes-Benz models in first place three times, while the brand also scores exceptionally well when it comes to service:
- In the ranking “Overall VOSSSM – Compact Executive”, the top slot is taken by the C-Class, reflecting the fact that its customers are the most satisfied among those of all models in the Midsize Premium category.
- The E-Class takes first place for customer satisfaction in the Executive Luxury Car ranking, followed by the Mercedes-Benz S-Class.
- The M-Class trails all other models in the “SUV” (Sport Utility Vehicle) segment in its wake when it comes to customer satisfaction.
- Mercedes-Benz took first place ahead of all other premium-brand manufacturers in the service satisfaction category.
The C-Class and Mercedes-Benz CLK were already the winners in their segment in 2010. First place across all brands was taken by Mercedes-Benz. In the category of service satisfaction, Mercedes-Benz was also already placed well ahead of its premium-class competitors in the 2009 and 2010 studies. Customers were asked for their views on criteria such as the friendliness of the service advisor, the condition of the equipment used and the thoroughness with which any servicing or maintenance work was undertaken.
The positive image of the premium automotive brand Mercedes-Benz is rounded off by the silver award presented for the E-Class by the editors of the German magazine AUTO TEST. The results are based on more than 500 tests and pre-purchase consultations as well as on almost two million driven kilometres, and add up to a well-founded guide for buyers.
Mercedes-Benz vehicles thus take the lead among some of the most desirable premium passenger cars, whilst also proving themselves in terms of their excellent reliability and value retention.
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