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Canon U.S.A. And The National Center For Missing & Exploited Children Promote The Importance Of Child Safety


Canon Promotional Night at Yankee Stadium Recognizes the National Center for Missing & Exploited Children and its Work in the Recovery of Missing Children

BRONX, N.Y., – Canon U.S.A., Inc., a leader in digital imaging, the National Center for Missing & Exploited Children® (NCMEC) and the New York Yankees rally together to help raise greater awareness for child safety. At Canon’s eighth annual promotional night at Yankee Stadium, when the Yankees take on the Cleveland Indians, Canon and NCMEC will team-up to highlight the efforts and actions performed in lost child recovery and the steps parents can take to help avoid these crises.

During a pre-game ceremony, Kunihiko Tedo, senior vice president, CFO and treasurer, Finance and Accounting, Canon U.S.A., will present John Ryan, chairman elect, National Center for Missing & Exploited Children, with a check for $460,250, representing the cumulative value of all donations generated by Canon U.S.A. in 2011.

“Through our support of the National Center for Missing & Exploited Children we continue to strive for success in the search for missing children. Since our partnership began, 691 children featured in Canon Public Service Announcements have been recovered,” said Joe Adachi, president and chief executive officer, Canon U.S.A. “The recovery efforts and acts performed by the National Center have positively touched the lives of so many and we are proud to continue to work alongside them.”

Canon U.S.A. and NCMEC have partnered together to educate the public about the growing issue of missing and exploited children. The Canon4Kids program raises public awareness about child abduction, exploitation and the power of photos to keep children safer. As part of the Canon4Kids program, more than 2,000 pieces of donated Canon equipment (digital cameras, fax machines, printers and scanners) have been distributed to law enforcement agencies in all 50 states and Puerto Rico. The program also includes the placement of public service announcements with photographs of missing children in newspapers and magazines across the country to help in the recovery process.

“A current photograph can be one of the most crucial instruments in searching for missing children,” said Ernie Allen, president and CEO of NCMEC. “We are very thankful that Canon continues to work with us and supports our efforts by providing vital technology to many police departments across America. Together we are helping keep children safer and reuniting families.”

Canon also promotes the Canon4Kids program on its website ( which helps educate parents and guardians on how to take and maintain updated photos of their children and offers an Emergency Action Plan for parents who believe their child may be missing. In addition, the Canon4Kids program advocates child safety and awareness through various public service announcements and public events which feature photos of missing children, parental safety tips, as well as the NCMEC hotline (1.800.THE.LOST).

About Canon’s Sponsorship of the New York Yankees

Canon U.S.A., Inc. has been a sponsor of the New York Yankees since 2000. In 2004, Canon increased its exposure at Yankee Stadium with an outfield wall sign located in left field, further enhancing its brand presence for millions of fans. In addition, Canon continues to receive exposure on rotating signage behind home plate during each game. Canon’s sponsorship also includes the designation as “Official Digital Camera, Copier, SLR Camera and Printer of the New York Yankees.”

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2010†, with global revenues of more than US $45 billion and is listed as number five in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2011 list. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting

About the National Center for Missing & Exploited Children®

The National Center for Missing & Exploited Children is a 501(c)(3) nonprofit organization. Since it was established by Congress in 1984, the organization has operated the toll-free 24-hour national missing children’s hotline which has handled more than 3,372,730 calls. It has assisted law enforcement in the recovery of more than 163,330 children. The organization’s CyberTipline has handled more than 1,111,530 reports of child sexual exploitation and its Child Victim Identification Program has reviewed and analyzed more than 50,215,980 pornography images and videos. The organization works in cooperation with the U.S. Department of Justice’s office of Juvenile Justice and Delinquency Prevention. To learn more about NCMEC, call its toll-free, 24-hour hotline at 1-800-THE-LOST or visit its web site at


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