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Purtle Reveals How Anyone Can Profit From the LinkedIn IPO


(Sydney, Australia) Friday May 20th 2011 Jock Purtle believes that the recent LinkedIn IPO is only the start of a new wave of investing in Internet companies. “The big bust of the dot com era in the early 2000’s soured the market towards tech and web companies, however, the new growth of successful, profitable internet companies looking to go public, with the likes of Facebook, Twitter, Zynga and Groupon, have brought new life into this sector” Mr Purtle Said.

LinkedIn opened trading today on the NASDAQ at $45, hitting a high of $122.70 and then closing at $94. Which makes the company valued at 36 times gross earnings based on the 2010 financials. “That values LinkedIn at around 9 billion dollars,” says Purtle.

“With a profit of 15 Million in 2010, that makes the return on investment at a bit under 600 years,” Noted Purtle. “Valuations like this highlight the pent up demand for good quality internet companies, especially social media companies, with solid earnings, diversified revenue streams and strong potential future earnings.”

However Purtle believes that the real money can be made with smaller Internet companies and websites in the $2,000 - $5,000,000 dollar range. He believes people are only likely to make moderate gains on the stock market, however the private market offers infinite returns.

“The opportunity is finding undervalued websites, doing them up and flipping them or adding them to a portfolio. There could be someone out there that becomes the Warren Buffet of Internet Investing,” Purtle says.

Purtle initially launched, his full service buying and selling website brokerage, as a means of finding website opportunities for himself to invest in, however he found there was much more supply than he needed. That is why he has opened up to the public a website brokerage and acquisition service.

His team of experts live and breathe website investing and valuations and can get top dollar when selling a website, or find the perfect opportunity for buyers. He even provides a FREE website valuation to anyone looking to sell their website or Internet business. This will give people a better understand of what a website is worth.

The Internet is such an unknown quantity to the general public and the investment market is yet to discover the possibilities of small niche website investments and Internet business opportunities. The potential of virtual real estate has already been leveraged by many small and medium business owners and entrepreneurs – the early adopters – but according to expert Jock Purtle, big business have been very slow to act.

This, according to Purtle, allows an unprecedented opportunity for small players to steal opportunities and bargains from competitors and the general market who don’t understand this market. And, he says, people are making a fortune out of it.

Why Website Investing? Purtle, believes that when it comes to buying web businesses, four factors are critical in the decision process:

- History of Earnings: A profitable website has an indicative value and that value will increase exponentially with a strong earnings history. The longer a website has been earning income and the less variation in those earnings levels, the higher the valuation and lower risk investment.

- Diversified Revenue: Another factor that increases the value is different streams of income. Like a table can’t stand on one leg, a website can be solely reliant on one income source. Websites with more than one source of income pose less risk

- Diversified Traffic: Similar to diversified revenue, diversified traffic alludes to having a variety of website traffic sources. A wide range of traffic sources including Google, Facebook, referring sites and direct traffic makes a website more attractive.

- Future Earnings: Websites that compete in a niche that is evergreen for example wealth or fat loss increase a websites value.

“The theory is the same as investing or buying a normal brick and mortar SME (Small to Medium Enterprise) People want to take the profit and apply an earnings multiple to give a return on investment. This will be based on future earnings and the level of risk involved in the investment.”

Because website investing and selling are a relatively new concept, it is not surprising that few web masters and business owners know about it. But that, says Purtle, is no reason for sellers or investors to shy away from it.

"BrokerCorp is the perfect place to help tap into good web investment opportunities, or find the right broker to sell a website. We offer website brokering services, due diligence and acquisition services,” said Purtle.


BrokerCorp is a full-service website brokering agency specializing in website sales and acquisitions.

Founded in 2010 by Jock Purtle, BrokerCorp has been helping all businesses - big and small, in a variety of niches to buy and their Internet businesses.

Throughout years of trading good and chattels, first hand experience in buy and selling traditional businesses and his personal website portfolio success and strategies, Jock has amassed a wealth of knowledge, information, detailed techniques and technical know-how. It is this familiarity that he has drawn to develop the very successful service that is BrokerCorp.

With BrokerCorp, Jock and his team invite web masters to list their websites with them so they can get the top dollar when selling their sites.

More information about Jock Purtle and finding a good Website Broker, visit


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