Adobe SearchCenter+ Enhanced with Integration of International Organic Search Data
Digital Marketers in Europe Can Now Use Adobe Technology to Build Complementary Paid and Organic Search Campaigns
LONDON, Adobe Omniture Summit EMEA 2011 - Adobe Systems Incorporated (Nasdaq:ADBE) today announced that its paid search optimization solution, Adobe® SearchCenter+, powered by Omniture®, now integrates organic search data from European search engines, including Google, Bing and Yahoo!. Digital marketers in Europe can now use SearchCenter+ to build complementary paid and natural search programs, further optimizing the revenue generated from search marketing efforts. This capability is enabled by the new version of SearchCenter+, announced in February of this year. Searchmetrics will provide European organic search data from its flagship Searchmetrics Suite. The integration is built using Adobe Ge nesis™, which automates the integration of partner solutions with the Adobe Online Marketing Suite, powered by Omniture.
Searchmetrics will provide organic search data from the following European countries: Austria, Belgium, Denmark, Finland, France, Germany, Holland, Hungary, Ireland, Italy, Norway, Poland, Portugal, Romania, Spain, Sweden, Switzerland, Turkey and United Kingdom.
Organic search data from Searchmetrics is also available from Australia, Brazil, Canada, Israel, Mexico and Russia. Additional countries will be added in the coming months.
SearchCenter+ now gives European customers the data and insight they need to optimize the balance between organic and paid search listings. Benefits include:
Managing paid and organic rank, onsite engagement or conversions in one report
Using performance of natural search to automatically adjust paid search bids
Gaining insight into new keywords based on organic activity
Understanding how competitors are taking search traffic volume and counter with natural and paid strategies
Leveraging the SearchCenter+ integration with Adobe SiteCatalyst® to get insight into how visitors to your site from paid search behave differently than visitors from natural search
“Adobe continues to add best-in-class technologies and partners to help marketers around the world better understand market trends, their customers and their competitors,” said John Mellor, vice president, strategy and business development, Omniture Business Unit, Adobe. “Adding international organic search data into SearchCenter+ gives online marketers valuable insights into search trends and behavior that can help maximize the volume of search traffic they get to their sites. This is significant because as marketers drive not just larger numbers of visitors to their sites, but the right visitors, they can dramatically increase their conversion rates and revenue.”
“We are delighted to become part of the elite Adobe Genesis Partner Program and to empower Adobe Online Marketing Suite clients in Europe to gain access to local search engine data – such as keyword rankings, search volumes and competitor data – through our Searchmetrics Suite,” said Dr. Horst Joepen, chief executive officer, Searchmetrics. “Online marketers in global companies understand that in today’s highly competitive market, they must carefully monitor and manage their search engine traffic in each country to make smart marketing choices. For the most complete performance picture, they need a full spectrum of data from a wide array of search engine sources.”
The integration with Searchmetrics is currently in beta and is expected to be generally available in the third quarter of 2011. Please contact an Adobe account manager for more information.
Adobe Genesis Partner Accreditation
Searchmetrics has been working with the Adobe Genesis solutions and SearchCenter+ teams to achieve Adobe Genesis Partner Accreditation. Upon successful completion of the beta, Searchmetrics will be an accredited Adobe Genesis partner. Accreditation assures digital marketers that the integration is:
Reliable: No need for repeated testing and debugging as is frequently common in custom connections. Customers also have access to extensive documentation of accredited integrations.
Predictable: No need to worry that back end modifications will disable the connection or introduce misleading data because hundreds of customers are using the same system repeatedly, enabling quick reaction to any partner database changes.
Safe: Server-to-server connections are secure and do not require Online Marketing Suite customers to provide credentials to partners.
About the Adobe Online Marketing Suite
The Adobe Online Marketing Suite, powered by Omniture, offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
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