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Canadian Opera Company Re-launches Agility Managed Site Designed by Delvinia


April 21, 2011 - Toronto, ON - Delvinia, a digital strategy and customer experience design firm, recently designed a new website for the Canadian Opera Company (COC) and has chosen Agility CMS once again to manage it. The site refresh features strategic improvements that enhance an engaging user experience.

The redesign, unveiled in March, was part of a larger rebranding exercise undertaken by the Canadian Opera Company in 2010. Updates to the site included user interface, as well as numerous overall improvements to the user experience to support ticket purchases, and to improve user engagement through the use of rich imagery, audio, video and blog content, all while maximizing the potential of digital technologies.

“The improvements are rooted in an understanding of the digital behaviors of the COC’s audience and the key performance indicators we integrated into the site in 2009,” said Adam Froman, CEO of Delvinia.

“We have worked with Delvinia and COC teams closely to ensure we are delivering the back-end functionality required,” stated Anthony Valela, Project Coordinator at Agility. “Everything on the homepage is completely customizable which gives users the creative freedom to make changes.”

For more information, please visit

About the COC
Based in Toronto, the Canadian Opera Company is the largest producer of opera in Canada and one of the five largest in North America. The COC enjoys a loyal audience support-base and one of the highest attendance and subscription rates in North America. The COC celebrates its 61st anniversary during the 2010/2011 season. Under its leadership team of General Director Alexander Neef and Music Director Johannes Debus, the COC is increasingly capturing the opera world’s attention. For more information on the COC, visit

About Delvinia
Founded in 1998, Delvinia is a digital strategy and customer experience design firm. With strong customer insight capabilities powered by AskingCanadians™, our online community of 160,000 Canadians, we are able to gain customer intelligence to fuel our award-winning strategy and design team. Delvinia is dedicated to helping its clients in the financial, media, education, retail and technology sectors craft effective digital solutions anchored in customer behaviour. For more information, visit

About Agility
Agility is a cloud-based content management system for managing internally produced and user generated content across web, mobile and social media. Agility is designed to be easy for developers, editors, designers and marketers. It integrates with best-of-breed solutions for video management, ad serving, search, analytics, email marketing and more. Agility guarantees that you will launch your solution on time by providing a comprehensive implementation plan with every account. You can implement Agility internally, or work with their implementation partners. Agility powers sites for Uncle Ben’s, Campbell’s, Subaru, Whiskas, Cineplex, CTV and Shoppers Drug Mart.


 content management
 Canadian Opera Company
 Digital marketing
 Agility CMS
 web developmemt

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