Pregnancy 2.0 Launches with Exclusive One-in-a-million Story
Petaluma, CA, April 7, 2011 – Zeego Media today announces the launch of the Pregnancy 2.0 brand featuring exclusive coverage of the amazing story of the Wang quadruplets. Conceived naturally, these quadruplet girls were born 14 weeks early, at just 26 weeks, and are now thriving at home.
At launch, the Pregnancy 2.0 brand delivers an interactive website, www.pregnancy2-0.com, with more than 50 videos and 75 product recommendations for new moms, exclusive editorial content, a digital magazine due in May 2011, and experiential events – Pregnancy 2.0 branded in-home mommy parties – with mom influencers across the nation. Founded and helmed by Debbie Klett, the previous Associate Publisher of Pregnancy magazine, Pregnancy 2.0 will take advantage of its partnership with Maria Bailey, mom marketing guru and founder of BSM Media; Hot Moms Club, the Hollywood moms brand founded by Jessica Denay; and years of hands-on marketing experience providing moms with engaging content that is relevant, relatable, and easy to share.
“The launch of Pregnancy 2.0 provides us, and marketers, with a way to connect expectant and new moms with the lists and products they need to purchase, within an environment that emulates the way moms collect and disseminate information in the digital world today,” Klett says. “Our goal is to build a community where moms join together to recommend and share product solutions, and we’ll be providing as much of this content in video as possible.”
And, speaking of solutions, how about a solution for dealing with 40 diaper changes a day? Pregnancy 2.0 is the exclusive media brand to bring readers the story of the Wang quadruplets. An initial doctor’s appointment at just 11 weeks did not detect an embryo and brought up discussions of a miscarriage. Then, after subsequent ultrasounds that revealed one, then two, then three, then four embryos, these naturally conceived quadruplet girls were born 14 weeks early, at just 26 weeks. They spent more than 12 weeks at Lucille Packard’s Children’s Hospital in Palo Alto, CA and are now thriving at home. Naturally conceived quadruplets are extremely rare. According to doctors, the birth, with at least two of the girls confirmed as identical twins, is a one-in-a million event. Pregnancy 2.0 introduces you to the Wang family and will follow their story through videos, blogs, tweets, interviews, and more, for at least the first year.
“With these types of unique stories and custom video content, we will leverage our relationships with key influencers in the mom community to spread the word and grow our community,” Klett says. “We have the expertise to know what type of content engages the attention of moms and we’re putting that expertise to use daily as we continue to build and grow the brand. We will establish the relationship, start the conversation, and create an environment that keeps it going!”
Exclusive sponsorships that incorporate online, digital, video, custom content, and experiential marketing opportunities are available with Pregnancy 2.0. The brand’s goal is to create programs that engage, connect, and create relationships with new moms.
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- Alison McCreery
- Media Contact
- Zeego Media
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