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La Cafetière Celebrate the Universal Appeal of Quality Coffee


A recent survey by The Independent on Sunday (20th March 2011) has revealed the French-press coffee pot to be the one product that, more than any other, defines the new British middle class.

The survey also revealed that seven out of ten of us now consider ourselves to be a part of the ‘middle class’. Money and occupation have become less important factors, and “optimism” and “confidence” have taken their place, with those surveyed using words such as “hopeful”, “proud”, “happy”, or “excited” when describing their mood.

UK based company La Cafetière®, whose french-press style Classic Cafetière has become a catch-all phrase for the product, say they are “absolutely delighted and really rather flattered". However, Marketing Manager Stephanie Clare suggests it might not just be a matter of class;

“If we were ever to consider trying to pigeon-hole people in the context of who our customers really are, we would use ‘taste’ as our criteria – the desire to taste a truly delicious cup of coffee"

"To this end La Cafetière offers affordable and stylish products that provide a foolproof way to create the country’s favourite beverages. Democratic design is our watchword and we continue to develop our portfolio with this in mind to ensure we have products to suit every pocket and every lifestyle.”

The La Cafetière range includes the Lexi New Bone china La Cafetière® at £40 designed by Alison Appleton, mid-priced cafetiéres such as Nick Munro’s Nouveau Classic at £25, and a range of affordable designs at around £10 - £12 such at the Verona and the Rainbow collection.

La Cafetiére products have been leading the hot drinks market for over 40 years, ever since the Classic Cafetière® made its first appearance to universal acclaim.


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