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Learn about Word of Mouth Marketing; WOMMA Publishes Educational Resources for Marketers


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CHICAGO, IL -- Feb. 7, 2005 -- The Word of Mouth Marketing Association (WOMMA), the official trade association for the word of mouth marketing industry, has published a library of new educational resources to help marketers learn about viral, buzz, word of mouth, blogs, and other new techniques that help them engage with customers.

“The Womnibus -- Everything About Word of Mouth” is available at http://www.womma.org/womnibus.

“Good word of mouth marketing puts consumers in control. Everything we do must be about respect for the consumer and sharing their honest opinions,” says Andy Sernovitz, WOMMA’s CEO. “This site is a guide to help marketers learn how to do word of mouth marketing the right way.”

Email Newsletters About Word Of Mouth Marketing

“Buzz Brains” features interviews with the best and brightest minds in word of mouth marketing along with case studies of the most successful campaigns. The first issue explores Disney’s The Life Aquatic social networking campaign with Friendster.

“Womnibus Weekly” keeps marketers up to date with what’s happening in the world of word of mouth, viral, buzz, and blog marketing -- from the biggest initiatives to the most thought-provoking blogs. It includes the best techniques, the latest campaigns, the newest innovations, and plenty of strategies for success, plus job listings for word of mouth marketers and career changes of note.

WOMBlog, A Blog of Blogs

The WOMBlog provides quick and easy-to-read aggregation of the major blogs discussing word of mouth. Anyone interested in the subject can find all the buzz behind the buzz industry in one place, via blog or RSS feed.

Word of Mouth 101 Report - Introduction to Word of Mouth

What exactly is word of mouth marketing? This report provides a comprehensive introduction to the basics, including word of mouth strategies, philosophy, and best practices, along with a list of unethical word of mouth practices that marketers must avoid.

Word of Mouth Marketing Library

Featuring links to books, case studies, articles, white papers, research, and presentations from top experts in word of mouth marketing.

The content can be accessed from WOMMA’s web site, http://www.womma.org.

About WOMMA:

WOMMA is the official trade association for the word of mouth marketing industry. Its members are committed to building a prosperous word of mouth marketing profession based on best practices, effective standards, and ethical leadership. The association has 40 corporate members and more than 1,500 active participants in its email discussions. It will hold its first conference March 29-30 in Chicago. For more information on WOMMA or the group’s inaugural conference, please visit http://www.womma.org.



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