Icelandic Glacial Partners with Trilogy’s Voilà in Continued Commitment to Haiti
Premium Water Brand Sends 160 Tons of Water to Help Haitian Relief
February 15 2011— Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial, announced today a partnership with Voilà to provide 160 tons of water to aid in Haiti’s Earthquake relief efforts. This marks the fourth major donation from Icelandic Glacial, totaling 440 tons of water and nearly one million dollars of product value that have been provided by the company’s “Water For Life” foundation. The water will be distributed by Voilà to beneficiaries in tent camps operated by Yele Haiti, Partners in Health
and J/P HRO.
“With the outbreak of cholera and the recent one-year anniversary of the tragic earthquake, it is more important now then ever before for us to help with aid in Haiti as the residents continue to pick-up the pieces of their shattered homes and lives,” says Jon Olafsson, chairman and co-founder, Icelandic Glacial. “Icelandic Glacial is proud to partner with Voilà and leverage their expertise in Haiti to help ensure it reaches the people in need.”
Both Icelandic Glacial and Voilà have made an ongoing commitment to provide clean and safe drinking water to the people of Haiti. In January 2010, Icelandic Glacial water was the first water to arrive on the ground with the Iceland Search & Rescue Team following the devastating earthquake. Through Voilà’s water truck program, the company has donated nearly a million gallons of water to tent camps throughout Port-au-Prince and Leogane, with regularly scheduled routes running seven days a week over the past year.
“A year after the earthquake, the people of Haiti are still struggling to have even their most basic needs met,” said Robin Padberg, CEO of Voilà. “We applaud Icelandic Glacial’s continued support, generosity, and commitment and we’re proud to be their ‘on the ground’ partner to get the water where it needs to be.”
Renowned for its award winning bottle design, exceptional purity and environmental credentials, Icelandic Glacial is bottled at the source from the legendary Ölfus Spring in Iceland to provide customers with a product of the very highest quality. As a result, Icelandic Glacial is one of the fastest-growing super-premium bottled water in the United States.
For more information about Icelandic Glacial, visit www.icelandicglacial.com.
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About Icelandic Glacial Natural Spring Water
As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a “net zero” carbon footprint.
Located in Ölfus, Iceland, Icelandic Glacial is an environmental pioneer in the industry. The company uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production. The source of Icelandic Glacial is the legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago, and which has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy.
Icelandic Glacial was named “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 BottledWaterWorld awards.
Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.
About Voilà and Trilogy International Partners
For over a decade, Voilà, one of Haiti’s leading wireless communications providers, has been committed to improving the lives of the Haitian people through youth and education initiatives supported by the Voilà Foundation, now an independent 501(c)(3) tax-exempt charity in the U.S. In December 2009, Voilà and parent company, Trilogy International Partners, based in Bellevue, WA, received the prestigious “Award for Corporate Excellence” from Secretary of State Hillary Clinton in recognition of Voilà’s record of corporate social responsibility in Haiti. Following the tragic earthquake on Jan. 12, Voilà and Trilogy, through the Voilà Foundation, will fund initiatives that provide immediate relief to the homeless and to underwrite programs that will deliver lasting social benefits. For more information, go to www.voilafoundation.com
CONTACTS: Leland Drummond, Director Public Relations, Azione PR Inc. Leland@azionepr.com 323-462-6600
Kim Olsson, Director Corporate Communications, Trilogy International Partners email@example.com 425-458-5956
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- Azione PR Inc.
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