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Montreal Scuba Diving Center Goes Green by Canceling Ads in Printed Books


MONTREAL, QC – January 25, 2011 – Today, Total Diving announces its decision to cancel all ads in printed books distributed door to door. The yellow ones. And all others.

Total Diving is a National Geographic dive center and PADI Career Development Center (CDC) in Montreal, Quebec, Canada.

“Scuba diving is a sport that depends heavily on healthy oceans, lakes and rivers. We need to take more actions consistent with protecting the environment. This is just one step in the right direction" said Darcy Kieran, owner of Total Diving.

The Montreal-based dive shop has been providing goods and services to water sport enthusiasts since 1975 from its location in NDG in Montreal, QC, Canada. Founded by Bill Waddell, the enterprise is now owned by Darcy Kieran, an industrial engineer specialized in new product development and commercialization

“We’re going green as a sign that we care about our planet and our dive sites” added Darcy Kieran, a PADI Course Director, the highest certification level in recreational scuba diving in the World.

He has been training scuba diving instructors in Montreal since 2000. He is also an instructor trainer for technical diving involving the use of mixed gases like helium and enriched air, as well as a EFR and DAN Examiner, training instructor trainers. He is an Industrial Engineer graduate from the Ecole Polytechnique at the University of Montreal and holds an MBA from McGill University in Montreal.


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