Verimatrix Secures the First Over-the-Top Video Service in Hong Kong
Anyplex Selects VCAS for Internet TV for Multi-screen Protection and Advanced HTTP Live Streaming Implementation
San Diego - Verimatrix, the specialist in securing and enhancing revenue for multi-screen digital TV services around the globe, today announced that Hong Kong-based Anyplex is securing its over-the-top (OTT) video on demand service with the Verimatrix Video Content Authority System (VCAS) for Internet TV. Anyplex is a leading on-demand streaming service in Hong Kong that delivers premium content to any Anyplex-enabled devices, such as set-top boxes (STBs), connected TVs, iPhones, iPod Touch and iPads.
Key challenges for Anyplex to deliver video to multiple consumer devices over unmanaged networks included the need to secure on-demand content from studios with shorter release windows and maintain high Quality of Experience (QoE) for consumers. It rapidly became apparent that the HTTP Live Streaming protocol had several advantages in addressing automatic bitrate for OTT content to be shared between devices with different screen resolutions, processing power and available network bandwidth, while maintaining a smooth viewer experience.
HTTP Live Streaming requires a smaller memory footprint that suits most devices with lightweight memory. The benefits of HTTP Live Streaming for Anyplex are two-fold in terms of a lower capital expenditure and day-to-day operational costs.
In addition, VCAS for Internet TV includes important extensions to the baseline security in HTTP Live Streaming that improve the capability to support subscription and transaction based pay-TV services. In particular, VCAS for Internet TV ensures that decryption keys are managed and selectively distributed to authorized clients only. This robust layer of security granted Anyplex access to more premium content and shorter release windows from studios.
“Verimatrix’s knowledge of OTT delivery helped us secure a larger library of content and will enable us to easily extend our service to multiple devices,” said Ringo Lam, CEO of Anyplex. “Because VCAS for Internet TV supports multiple DRM schemes, which are often native in the devices that consumers already own, we will be able to cost-effectively deliver content to a wide range of devices.”
VCAS for Internet TV provides significant value by overlaying the HTTP Live Streaming protocol with a mechanism for registering and tracking individual devices, together with a way to manage entitlement for content viewing. This type of security opens up the potential for flexible business models that can help up-sell OTT content for premium services and cross-sell over multi-layer, multi-device distribution.
“Anyplex is leading the OTT evolution in Hong Kong by offering new, flexible video consumption models. We are proud help Anyplex gain access to earlier release windows, which has set its on-demand service apart from more traditional pay-TV and rental services,” said Steve Oetegenn, chief sales and marketing officer, Verimatrix. “VCAS for Internet TV provides the additional security measures in delivering video in an unmanaged network.”
For more details on adaptive rate streaming protocols, download, “The Impact of Adaptive Rate Streaming: A Primer for Digital TV Executives” at www.verimatrix.com/HLS.
Anyplex is a video-on-demand (VOD) service provider and movie content aggregator based in Hong Kong. The service delivers Hollywood blockbusters, new releases, classics and TV episodes instantly over the Internet through connected TVs and STBs. This OTT delivery model allows movie content providers to bypass traditional cable, satellite and IPTV platform and offer their contents directly to consumers. With Anyplex-enabled devices, consumers can enjoy the newer and larger movie library regardless of the Internet-service-provider (ISP) they are using. For more information, visit www.anyplex.com/
Verimatrix specializes in securing and enhancing revenue for multi-screen digital TV services around the globe. The award-winning and independently audited Verimatrix Video Content Authority System (VCAS™) and ViewRight® solutions offer an innovative approach for cable, satellite, terrestrial and IPTV operators to cost-effectively extend their networks and enable new business models. As the recognized leader in software-based security solutions for premier service providers, Verimatrix has pioneered the 3-Dimensional Security approach that offers flexible layers of protection techniques to address evolving business needs and revenue threats. Maintaining close relationships with major studios, broadcasters, industry organizations, and its unmatched partner ecosystem enables Verimatrix to provide a unique perspective on digital TV business issues beyond content security as operators seek to deliver compelling new services. For more information, please visit www.verimatrix.com, our Pay TV Views blog and follow us at @verimatrixinc to join the conversation.
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