SmartMoney Magazine’s February Issue Offers New Look and Features, Expanded Content
New Issue on Newsstands January 11; Includes New Sections, Features, Actionable Advice
NEW YORK - SmartMoney, the personal finance magazine from The Wall Street Journal, tomorrow will unveil a significant redesign and editorial expansion. With the expert reporting readers expect from The Wall Street Journal, enhancements for SmartMoney focus on visual elements and added content to serve consumers seeking actionable and authoritative guidance on managing a variety of personal finance issues.
“We are in a historic moment for personal finance, as consumers face an uncertain economy, complexity from global markets and digital information, and a government debating critical issues impacting retirement and healthcare,” said Jonathan Dahl, editor in chief, SmartMoney. “The changes we’ve made reflect those changes and challenges consumers now face. We have always encouraged readers to closely follow and manage their investments, and the new SmartMoney offers more advice from the staff of the premier business information company.”
Expanded Content, More Advice, New Sections
To better serve readers, the redesigned SmartMoney will offer clearer navigation along with more direct, actionable investing and consumer spending advice, including more stock and spending picks from staff. In order to expand coverage, the magazine will increase from two sections – formerly StreetSmart and SmartConsumer – to four new main sections, including:
* Invest: Strategies, insight and advice on how to manage investments;
* Pick: Stock picks presented clearly with short format editorial for a more engaging read;
* Plan: Guidance on best practices in planning for the future, featuring content related to retirement, insurance, college planning and healthcare;
* Spend: The destination to find actionable advice on how to spend wisely –featuring content related to auto, travel, technology, home and health.
In addition to more in-depth reporting on financial and consumer topics, new regular features include:
* “Play Money,” a graphics-driven look at how to turn personal passions into profitable investments;
* “Upgrade,” a quick guide for consumers ready to move to the next level in shopping for anything from a flat-screen TV to a personal trainer;
* “Treasure Hunt,” unlikely investments that are starting to pay off;
* “Play It Safe/Go For Broke,” a look at two ways to play the latest investment trends—the cautious way, and the throwing-a-hail-mary way;
* “The Perfect Portfolio,” offering advice about the right mix of stocks, bonds and other investments for people at all stages of life.
Popular SmartMoney columns that will continue to appear include “Common Sense” from Pulitzer Prize-winner James Stewart; “Tough Consumer” from Anne Kadet on consumer culture; and “Money and Your Mind” on the psychology of spending and investing from The Wall Street Journal’s Ryan Sager.
February Issue Highlights
Available on newsstands January 11, the February issue of SmartMoney features the cover story, “Fund Managers of the Future – Our Look at America’s Top 1%” – as most funds struggle to beat the market, SmartMoney found 12 managers who have come out ahead year after year. Also in the February issue:
* The New Real Estate Kingpins: When the housing market worsens, their business grows. And often, clients pay more.
* Blind Faith: “Socially responsible” funds are booming, but do they live up their ideals?
* Play It Cool: The hunt for gadgets that can stand up to winter conditions.
* 10 Things Facebook Won’t Tell You: Facebook’s status: Coming of age and working out the kinks.
* Also: More than 25 stock and fund picks; market commentary from SmartMoney and Wall Street Journal columnists; and 15 smart ways to spend on televisions, cars and winter travel.
Advertisers in the February issue of SmartMoney include Honda, iShares, Infiniti and T. Rowe Price.
SmartMoney (www.smartmoney.com), from the personal finance editors at The Wall Street Journal, has a print and online audience of nearly six million. SmartMoney magazine, founded in 1992 and the winner of three prestigious National Magazine Awards, informs an affluent audience to make smart investing, saving and spending decisions. SmartMoney.com was launched in 1997 to reflect the magazine’s strong background of personal finance as well as provide users with innovative interactive tools and worksheets. SmartMoney.com Licensing is a leading supplier of interactive tools for financial planning, market analysis and data visualization. Dow Jones & Company acquired Hearst Corporation’s 50% interest in SmartMoney in 2010, bringing Dow Jones’ total interest to 100%.
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