How to Avoid the 3 Biggest Marketing Mistakes: Success Coach Sue Clement’s Free Teleseminar Shares the Secrets to Getting New Clients with Less Effort and Better Results
In her latest teleseminar, Sue Clement, Vancouver Business Success Coach, Author and Referral Expert, will share the key to growing a small business by avoiding the most common revenue-killing marketing mistakes. This no-cost teleseminar will be open to all business owners and independent professionals who want to learn how to get more clients with less effort -- by avoiding costly marketing mistakes.
Sue Clement is a Vancouver business success coach and the author of the popular “Insider Secrets to Referral Success,” the go-to book on how to develop referral relationships for almost effortless business growth. She has helped thousands of small business owners and solo-preneurs get more clients and build their businesses.
According to Clement, one of the biggest business mistakes is trying to go it alone instead of working with referral partners. After all, she says, “Getting referrals is a powerful way to get more clients. Even better, these new clients won’t require any hard-selling. And after a year where so many marketing campaigns fell flat on their face, it’s time to focus on proven strategies, especially strategies that the competition isn’t using,” Clement says.
But in order for any marketing strategy to work, business owners need to be very clear about what they’re doing. They need to really understand what they’re selling and who their customers are. Neglecting this foundational step is one of the biggest small business marketing mistakes.
“How in the world would they know where to even start their marketing efforts if they don’t even know who their ideal customers are,” Clement continues. “They aren’t able to attract any business because their potential customers don’t feel spoken to. They may be wasting enormous amounts of money on ineffective, untargeted campaigns. And they won’t be able to communicate their value to people who might otherwise send them customers.”
“Failure to understand who to target specifically - and why - causes them miss out on getting referrals and new customers. As a result, their business continues to falter,” adds Clement.
In her no-cost teleseminar, Clement will share the three biggest marketing mistakes small businesses tend to make, and she will also reveal what to do to fix them. She recommends that business owners and solopreneurs sign up even if they have a scheduling conflict since the audio will be made available to everyone who registers for the call.
For more information and to register: http://www.sueclement.com/teleseminar-mm.html
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- Business Success Coach
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