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LeadFormix Launches Visitor Intent-Driven WorkFlow and Labeling Features


San Francisco, CA - January 11, 2011 –- LeadFormix, a provider of next-generation marketing automation solutions which help align Marketing and Sales teams in B2B organizations, launched two new features: the LeadFormix Workflow and the LeadFormix Labels for the users of its marketing automation platform.

“At LeadFormix, we believe, precise qualification and management of Leads is crucial to successful sales closure and hence we continuously strive to come up with features which make the process of Lead qualification and management more accurate and intuitive. Both the Workflow and the Labeling features being launched by LeadFormix today are based on our patent pending, Intent Inference Technology, and promise a more enhanced user experience,” said Srihari Kumar, CEO, LeadFormix.

LeadFormix’s Workflow targets campaign emails based on visitor intent, making planning and management of email campaigns easier and more effective.

The LeadFormix Workflow initiates email campaigns based on a trigger that is setup by the user. Users can use any one of several triggers, for instance, an email campaign can be initiated when a visitor to the website fills out a form, when the prospect reaches a particular lead score, or when the visitor opts to obtain specified information. Following the trigger, the visitor receives a personalized email (personalized by the Workflow user depending on the type of trigger) and clicks on a link provided in this personalized email and comes back to the website. The Workflow user can get more information on the visitor, his contact information and his intent. Making it easier for the Workflow user to track and observe the behavior of the visitor thereafter. This enables a deeper level of qualification for each sales prospect.

The LeadFormix ‘Label’ feature is a game changer in terms of providing flexibility to marketers to configure the LeadFormix platform to their Sales & Marketing processes. Some of the benefits of this new feature include:

- Users of LeadFormix Label can easily categorize their website visitors into different lead buckets based on their intent. Some examples of the types of labels used often are: customers, opportunities, media, prospects, vendors, analysts, investors, etc.

- Users can also track these leads as they move through the sales funnel and receive daily reports on certain label stages.

- For CRM users, the added advantage is that they can synchronize their leads and their status with the CRM platform they use.

- Label Users can add labels at a company level as well as at an individual lead level.

LeadFormix users can access these new features simply by logging into their customer accounts.

About LeadFormix

LeadFormix is a leader in next-generation marketing automation and sales enablement, providing a game-changing, real-time solution that delivers a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects. LeadFormix was founded by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon. LeadFormix has offices in California, Michigan, England and India.

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 Email Workflow
 Lead Generation
 Lead Nurturing
 marketing automation tool
 Sales Enablement

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