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Singapore’s online parenting magazine partners with lifestyle service portal

WEBWIRE and to share content to reach over 15 million readers

Singapore, November 24, 2010 – Online parenting magazine,, today announced a long-term partnership with Asia-Pacific’s leading lifestyle portal, The collaboration will see both portals share content and cross-promote each other in their respective sites, e-newsletters, Facebook fanpages and Twitter accounts – reaching over 15 million readers every month!

Dubbed the ‘online home for parents in Singapore’, is a daily online parenting magazine and interactive community. provides Singaporean parents with articles, news, help, advice and a bustling community to meetall their parenting and lifestyle needs. To date, reaches out to over 100,000 parents and has an online following of more than 50,000 fans across its fast growing Facebook fanpage and Twitter account.

“The intimate and meaningful ties we have shaped with our readers through our magazine, Facebook fanpage and Twitter account will allow to reach out effectively to a lot more families in this region. Our community of parents will in turn benefit through’s excellent guide to products & services in Singapore,” said Roshni Mahtani, Founder and CEO of is part of JDB Holdings headquartered in Hong Kong. The online platform allows consumers to find useful information, read users’ recommendations, get expert opinions and shop for their desired services and products with ease. The service portal that reaches out to over 15 million global and 700,000 local visitors allows users to find products & services in over 300 specific service categories.

“We look forward to developing a deeper and mutually beneficial relationship with I have no doubt that our partnership; bringing together one of the leading lifestyle and classifieds portal in Singapore, and Singapore’s largest online parenting magazine, theAsianparent, will bring forth greater success for both parties. Through their extensive network of parents, we hope to forge closer relations with family-oriented online users while also matching the parenting community with their desired products & services in the diverse categories on” said Ang Yinghui, Assistant General Manager, 88DB Singapore.

About popularly known as ‘the online home for parents in Singapore’ was launched in Singapore in June 2008. It is today the most coveted online parenting magazine in the country, providing real time access to multi-media rich content covering parenting and home-related products, services, news, advice, guides and tools. theAsianparent user base has consistently grown by 20% per month since its launch. These users are ‘mass affluent’ and are a mixture of both Singaporeans and expats.

About is Asia-Pacific’s leading lifestyle service portal in Singapore that provides round-the-clock guide to finding services and products in categories such as Automotive, Beauty, Business Services, Home Services, Pets, Weddings and more. With the interactive classifieds platform, service providers can instantly create their profile and post an advertising message in specific categories to targeted consumers for immediate results. With the power to play multimedia content within an ad, 88DB offers a comprehensive yet user-friendly tool to promote a service, announce an offer, or demonstrate a talent.


 theAsianparent parenting
 kids lifestyle

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