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re:group Launches New HealthPlus Ad Campaign


November 18, 2010, Ann Arbor, Michigan – Following extensive research and brand repositioning, re:group unveiled a comprehensive, integrated marketing campaign for HealthPlus of Michigan, a company with over 30 years experience in improving lives in Michigan communities.

The campaign creative focuses on defining the “plus” in HealthPlus. Using the voice of providers, agents, employers and members throughout Michigan, the campaign puts a face on the diversity of health coverage plans, wellness programs, the above and beyond service, outstanding program administration and personal member support.

The integrated effort includes television, radio, print, digital, outdoor, social media and collateral. Key elements of the media plan include:

* Programming on popular shows like Dancing with the Stars and House
* Healthy living messages on WXYZ, brought to you by HealthPlus
* Radio sponsorships for Breast Cancer and Diabetes Awareness
* Outdoor
* Online banners and PPC ads

“We’re very pleased with the strong brand platform and new graphic concept. We are confident that the campaign will deliver results, as it has begun already” stated Nancy Jenkins, vice president of sales and product development for HealthPlus.

HealthPlus of Michigan is a nonprofit health-benefits company that, along with its subsidiaries, serves more than 200,000 members statewide and beyond with a comprehensive portfolio of commercial and government health insurance programs. Founded in 1979, HealthPlus employs more than 400 people at its Flint headquarters and regional offices in Saginaw and Troy. HealthPlus is recognized by U.S. News and World Report/NCQA as one of “America’s Best Health Plans” In addition, every year since 1999 its Commercial HMO has received “Excellent” Accreditation, the highest rating, from the National Committee for Quality Assurance. 
*America’s Best Health Plans 2008-09 is a trademark of U.S. News & World Report.

re:group, inc., is a privately held, national brand marketing firm located in Ann Arbor, Michigan, that provides integrated brand management, including branding, marketing, design, advertising, communications and media services. One of their primary areas of specialty is healthcare, providing marketing for hospitals, specialty clinics, associations, medical devices, biotech, pharmacy and related services. Additional information is available at


 healthcare marketing
 health insurance

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